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United States
Marketing
31,464
Markenführung
17,318
Brand management
17,280
Consumer behaviour
9,173
Konsumentenverhalten
9,047
Markenimage
7,316
Brand image
7,164
Markenartikel
5,520
Brand
5,471
Marketingmanagement
4,794
Marketing management
4,563
Theorie
3,737
Theory
3,725
Deutschland
3,651
Relationship marketing
3,503
Beziehungsmarketing
3,480
Germany
3,222
Kostenmanagement
2,824
Cost management
2,822
marketing
2,602
Markenpolitik
2,272
Online-Marketing
2,256
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2,227
Social Web
2,194
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2,190
USA
2,045
Strategisches Management
1,643
Werbung
1,539
Management
1,416
Advertising
1,398
Werbewirkung
1,349
Advertising effects
1,318
Marktforschung
1,152
Agribusiness
1,103
Einzelhandel
1,079
Innovation
1,041
Retail trade
986
Marketingtheorie
968
Marketing theory
957
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75
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895
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Kotler, Philip
18
Cokins, Gary
7
De Chernatony, Leslie
7
Hartley, Robert F.
7
Keller, Kevin Lane
7
Blocher, Edward J.
6
Calantone, Roger J.
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Balmer, John M. T.
5
Burmann, Christoph
5
Goldschlag, Nathan
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Myers, Amanda
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Berndt, Ernst R.
4
Boone, Louis E.
4
Bragg, Steven M.
4
Christodoulides, George
4
Cosgrove, Kenneth M.
4
Dubé, Jean-Pierre
4
Ehrlich, Gabriel
4
Kumar, V.
4
Kurtz, David L.
4
Lehmann, Donald R.
4
Petty, Ross D.
4
Ruzic, Dimitrije
4
Stout, David E.
4
Varadarajan, Rajan
4
Aaker, David A.
3
Akdeniz, M. Billur
3
Baker, Michael John
3
Baloglu, Seyhmus
3
Bardhi, Fleura
3
Bearden, William O.
3
Bell, Sandra
3
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American Marketing Association
16
American Management Association
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
National Bureau of Economic Research
3
NetLibrary, Inc
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Chartered Institute of Marketing
2
IGI Global
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Association of University Programs in Health Administration
1
Books on Demand GmbH <Norderstedt>
1
Center for Studies in Higher Education, UC Berkeley
1
Chambre de commerce et d'industrie de Paris
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Department of Agricultural and Resource Economics, University of California-Davis
1
Eurohandelsinstitut
1
Fördergesellschaft Marketing an der Universität Augsburg
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Harvard Graduate School of Business Administration
1
IMP Group
1
Information Resources Management Association
1
Institute of Cost and Management Accountants
1
Institute of Personnel Management
1
Institute of Practitioners in Advertising <London>
1
Iowa State University / Center for Agricultural and Rural Development
1
Macquarie University / Department of Economics
1
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Published in...
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The journal of brand management : an international journal
29
Journal of business research : JBR
24
Journal of marketing management : MM
22
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
The journal of product & brand management
20
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Harvard business review : HBR
13
Political marketing in the United States
13
SpringerLink / Bücher
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of advertising research
11
Journal of marketing
11
Journal of marketing education : JME
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Working paper / National Bureau of Economic Research, Inc.
10
International journal of market research : JMRS ; the journal of the Market Research Society
9
Journal of business ethics : JOBE
9
Journal of the Academy of Marketing Science
9
Marketing intelligence & planning
9
The journal of product innovation management : an international publication of the Product Development & Management Association
9
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Journal of historical research in marketing
8
Series / American Marketing Association
8
The journal of consumer marketing
8
The journal of corporate accounting & finance
8
Australasian marketing journal
7
Business horizons
7
European journal of marketing : EJM
7
Harvard-Business-Manager : das Wissen der Besten
7
International journal of sport management and marketing : IJSMM
7
Journal of health care finance
7
Report / Marketing Science Institute
7
The IUP journal of brand management : IJBRM
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
6
Journal of food products marketing
6
Journal of international marketing
6
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Source
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ECONIS (ZBW)
1,816
USB Cologne (EcoSocSci)
37
RePEc
7
BASE
1
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1
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1
The cultural paradigm in
marketing
Mazurek-Łopacińska, Krystyna
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
15
(
2016
)
3
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
Saved in:
2
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
Saved in:
3
Brand strategy for business markets
Anderson, James C.
;
Carpenter, Gregory S.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 169-185)
.
2005
Persistent link: https://www.econbiz.de/10003285377
Saved in:
4
Markets, knowledge and trade in brands
Lopes, Teresa da Silva
- In:
Global business & economics review
10
(
2008
)
4
,
pp. 449-466
Persistent link: https://www.econbiz.de/10003974824
Saved in:
5
Branding and the
marketing
of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
6
Convergence
marketing
: combining brand and direct
marketing
for unprecedented profits
Rosen, Richard G.
-
2009
Persistent link: https://www.econbiz.de/10003702069
Saved in:
7
The
marketing
advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
8
Special issue:
Marketing
communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
9
Guest editorial:
Marketing
communication of brands and products in the new era
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 275-277
Persistent link: https://www.econbiz.de/10009621086
Saved in:
10
Alchemy in Eden : entrepreneurialism, branding, and food
marketing
in the United States, 1880 - 1920
Lonier, Terri
- In:
Enterprise & society : the international journal of …
11
(
2010
)
4
,
pp. 697-710
Persistent link: https://www.econbiz.de/10008760151
Saved in:
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