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Super Bowl Ad Likeability and Stock Performance of Advertisers : a Longitudinal Analysis of the Relationship and Trends.
Rozumalski, Dan - 2009
In this study, stock price performance of Super Bowl advertisers is the dependent variable of interest. Ad likeability … price performance the day after the game. Advertiser experience was found to be negatively related to stock performance for … the two-week period. No relationship was found between ad likeability and stock performance. …
Persistent link: https://www.econbiz.de/10009460843
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Electricity requirements for a digital society
Baer, Walter S.; Hassell, Scott; Vollaard, Ben A. - 2002
Persistent link: https://www.econbiz.de/10001704161
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Sales training: a state of the art and contemporary review
Singh, Vijay Lakshmi; Manrai, Ajay K.; Manrai, Lalita A. - In: Journal of economics, finance & administrative science 20 (2015) 38, pp. 54-71
Organizations of today face numerous challenges, and training their sales force is definitely high on its agenda. This paper endeavors to contribute to the sales training field by providing a comprehensive state-of-the art and contemporary review through the study of publications in sales...
Persistent link: https://www.econbiz.de/10011873042
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Challenging the performance movement : accountability, complexity, and democratic values
Radin, Beryl - 2006
Persistent link: https://www.econbiz.de/10004866074
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The effect of online search volume on financial performance : marketing insight from Google trends data of the top five US technology firms
Liu, Ran; An, Enxi; Zhou, Wenkai - In: Journal of marketing theory and practice : JMTP 29 (2021) 4, pp. 423-434
Persistent link: https://www.econbiz.de/10012607668
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Strategic process planning for commissioning processes in mechanical engineering
Poeschl, Sebastian; Wirth, Frank; Bauernhansl, Thomas - In: International journal of production research 57 (2019) 21, pp. 6727-6739
Persistent link: https://www.econbiz.de/10012193757
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US import demand for apple: source differentiated almost ideal demand system approach
Mekonnen, Dawit Kelemework; Fonsah, Esendugue Greg; … - In: International Journal of Trade and Global Markets 4 (2011) 4, pp. 372-382
We adopted a restricted version of Source Differentiated Almost Ideal Demand System (RSDAIDS) to analyse the US import demand for fresh apples, apple juice and other processed apples after differentiating each type of apple by import origins. Seasonality and time trend variables were included in...
Persistent link: https://www.econbiz.de/10009352787
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Brand meaning gaps and dynamics : theory, research, and practice
Wilson, Elizabeth Jane; Bengtsson, Anders; Curran, Catharine - In: Qualitative market research : an international journal 17 (2014) 2, pp. 128-150
Persistent link: https://www.econbiz.de/10010348856
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Pre-primary news coverage of the 2016 presidential race : Trump's rise, Sanders' emergence, Clinton's struggle
Patterson, Thomas E. - 2016
Persistent link: https://www.econbiz.de/10011526075
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Effects of mobile technology on human relationships
Elsobeihi, Mohammed M.; Abu Naser, Samy S. - 2017
individuals. This study aims to find out the relation between mobile technology and its effects on face- to- face communications … on both the quality and the quantity of face-to-face communications. The study concludes that mobile use by individuals … has reduced the time they spend engaging in face-to-face communications with each other because of the time spent on the …
Persistent link: https://www.econbiz.de/10011721083