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United States
Electronic Commerce
23,076
E-commerce
20,684
Consumer behaviour
17,565
Konsumentenverhalten
17,519
Online-Marketing
12,967
Internet marketing
12,857
Online-Handel
11,096
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11,062
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11,051
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10,945
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8,417
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8,379
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8,031
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8,022
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7,929
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7,703
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5,950
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5,012
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4,402
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3,709
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3,677
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3,585
Germany
3,380
Theorie
3,161
Theory
3,150
USA
2,700
Virtuelle Realität
2,483
Viral marketing
2,464
Virales Marketing
2,463
Virtual reality
2,437
Digitalisierung
2,423
Einzelhandel
2,346
Marketingmanagement
2,334
Marketing management
2,311
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2,287
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2,243
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10
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10
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10
Mueller, Barbara
9
Choi, Yung Kyun
8
Diehl, Sandra
8
Jin, Ginger Zhe
8
Lennon, Sharron J.
8
Tucker, Catherine
8
Becerra, Enrique P.
7
Ellison, Sara Fisher
7
Goldfarb, Avi
7
Kim, Minjeong
7
Luca, Michael
7
Pentina, Iryna
7
Sundaresan, Neel
7
Tadelis, Steve
7
Wintr, Ladislav
7
Cavallo, Alberto
6
Ellison, Glenn
6
Hortaçsu, Ali
6
McQuarrie, Edward F.
6
Phillips, Barbara J.
6
Syverson, Chad
6
Yoon, Sukki
6
Cheong, Yunjae
5
Chevalier, Judith A.
5
Crew, Michael A.
5
Forsythe, Sandra
5
Gorodnichenko, Yuriy
5
Jansen, Bernard J.
5
Jentz, Gaylord A.
5
Kim, Youn-kyung
5
Lee, In
5
Lodish, Leonard M.
5
McLure, Charles E.
5
Miller, Roger LeRoy
5
Okazaki, Shintaro
5
Pitt, Leyland F.
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Rodney L. White Center for Financial Research
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Springer Fachmedien Wiesbaden
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Springer-Verlag GmbH
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Universität Mannheim
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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American Bar Association / Section of Business Law
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American Enterprise Institute for Public Policy Research
1
American Institute for Contemporary German Studies
1
Aptus Research Solutions
1
Ariston
1
Arthur D. Little International Inc. <Wiesbaden>
1
Berkeley Round Table on the International Economy
1
Books on Demand GmbH <Norderstedt>
1
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Business Information Centre <Toronto>
1
Campus Verlag
1
Canadian Tax Foundation
1
Centre d'Observation Economique
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Centre for International Business Studies <Edmonton, Alberta>
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Chambre de commerce et d'industrie de Paris
1
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Conference on Postal and Delivery Economics <22., 2014, Frascati>
1
Conference on Postal and Delivery Economics <24., 2016, Florenz>
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Conference on Postal and Delivery Economics <27., 2019, Dublin>
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Conference “Competition on the Internet” <2013, München>
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DB Research GmbH <Frankfurt, Main> / Emerging Markets
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1
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Edward Elgar Publishing
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Journal of advertising research
74
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
Working paper / National Bureau of Economic Research, Inc.
64
Journal of advertising : official publication of the American Academy of Advertising
58
Psychology & marketing
41
Journal of business research : JBR
24
International journal of internet marketing and advertising : IJIMA
21
Journal of internet commerce
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
20
The journal of consumer marketing
20
Information systems research : ISR
19
Journal of electronic commerce research : JECR
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
International journal of electronic marketing and retailing : IJEMR
18
Journal of fashion marketing and management
18
Journal of retailing and consumer services
18
Journal of promotion management : JPM
17
The journal of product & brand management
17
International journal of electronic business
14
International journal of hospitality management
14
Journal of marketing communications
14
Journal of marketing theory and practice
14
NBER working paper series
14
SpringerLink / Bücher
14
Report for the year ... on the trade and commerce of Fiume
13
Report for the year ... on the trade and commerce of Leghorn
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of current issues and research in advertising : JCIRA
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of international consumer marketing
12
Journal of marketing
12
Journal of marketing theory and practice : JMTP
12
Journal of travel and tourism marketing
12
Sport marketing quarterly : preferred journal of the Sport Marketing Association
12
International journal of market research : JMRS ; the journal of the Market Research Society
11
Journal of consumer behaviour : an international research review
11
Journal of marketing channels : ... distribution systems, strategy, and management
11
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
11
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ECONIS (ZBW)
2,630
USB Cologne (EcoSocSci)
3
RePEc
1
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1
Second life : your world. Your imagination. - Your success? ; eine empirische Analyse des Erfolgspotentials von Second Life
Huber, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003712427
Saved in:
2
Frustration and consumer evaluation of search advertising and search engine effectiveness : the case of hedonic versus utilitarian product
Sun, Qin
;
Spears, Nancy
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10009573339
Saved in:
3
Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention : based on the stimulus-organism-response model
Kim, Jiyoung
;
Lennon, Sharron J.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10009730799
Saved in:
4
Online product presentation : the effect of product coordination and a model's face
Yoo, Jungmin
;
Kim, Minjeong
- In:
Journal of research in interactive marketing : …
6
(
2012
)
1
,
pp. 59-72
Persistent link: https://www.econbiz.de/10009571551
Saved in:
5
Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
Saved in:
6
Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
7
The influence of ethnic identification in digital advertising : how Hispanic Americans' response to pop-up, E-Mail, and banner advertising affects online purchase intentions
Becerra, Enrique P.
;
Korgaonkar, Pradeep K.
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 279-291
Persistent link: https://www.econbiz.de/10008697042
Saved in:
8
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
9
Online advertising effectiveness : a cross-cultural comparison
Brettel, Malte
;
Spilker-Attig, Andrea Maria Renate
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10008656167
Saved in:
10
Modeling indirect effects of paid search advertising : which keywords lead to more future visits?
Rutz, Oliver J.
;
Trusov, Michael
;
Bucklin, Randolph E.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 646-665
Persistent link: https://www.econbiz.de/10009299478
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