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Organizing for new product development
Bart, Christopher K. - In: Journal of business strategy 9 (1988) 4, pp. 34-38
Persistent link: https://www.econbiz.de/10003483128
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Essentials of new product management
Urban, Glen L. - 1987
Persistent link: https://www.econbiz.de/10013474674
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Die Markterschließung für Kombinationserzeugnisse als Schutzgegenstand des Patent- und Markenrechts
Wege, Patrick; Wege, Patrick - 2017
Persistent link: https://www.econbiz.de/10012875839
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Contagion in prescribing behavior among networks of doctors
Christakis, Nicholas A.; Fowler, James H. - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 213-216
Persistent link: https://www.econbiz.de/10009006866
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The downside of being "up" : entrepreneurs' dispositional positive affect and firm performance
Baron, Robert A.; Tang, Jintong; Hmieleski, Keith M. - In: Strategic entrepreneurship journal : SEJ 5 (2011) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10009243237
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Marketing new industrial products
Baker, Michael J. - 1975
Persistent link: https://www.econbiz.de/10001854373
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Marketing analysis and decision making
Marcus, Burton H.; Tauber, Edward M. - 1979
Persistent link: https://www.econbiz.de/10000558924
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Promotional decision making : practice and theory ; a study in marketing management
Robinson, Patrick J.; Luck, David J. - 1964
Persistent link: https://www.econbiz.de/10000608378
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Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe A.; Weverbergh, M.; Verswyfel, G. - 1985
Persistent link: https://www.econbiz.de/10003637990
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Marketing management and the decision sciences: theory and applications
Darden, William R. (contributor);  … - 1971
Persistent link: https://www.econbiz.de/10000572181