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~subject:"United States"
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Subject
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United States
Werbung
13,854
Advertising
11,323
Schwarze Menschen
8,094
Werbewirkung
7,989
Advertising effects
7,763
Black people
5,549
Consumer behaviour
4,706
Konsumentenverhalten
4,606
USA
3,816
Vereinigte Staaten
2,880
Online-Marketing
2,690
Internet marketing
2,683
Theorie
1,834
Theory
1,790
Ethnische Diskriminierung
1,768
Ethnic discrimination
1,765
Brand management
1,450
Markenführung
1,430
advertising
1,406
Deutschland
1,348
Marketing
1,143
Markenimage
1,075
Brand image
1,068
Schwarze
1,010
Marketingmanagement
912
Marketing management
896
Social Web
888
Social web
886
Germany
873
Ethnische Gruppe
802
Ethnic group
795
Markenartikel
749
Brand
670
Race
667
Rasse
664
Werbepsychologie
563
Großbritannien
545
Psychology of advertising
524
Emotion
501
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Undetermined
422
Free
394
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Article
1,774
Book / Working Paper
1,175
Journal
10
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Article in journal
1,617
Aufsatz in Zeitschrift
1,617
Graue Literatur
533
Non-commercial literature
533
Arbeitspapier
455
Working Paper
455
Aufsatz im Buch
161
Book section
161
Collection of articles of several authors
77
Sammelwerk
77
Hochschulschrift
67
Thesis
54
Bibliographie
36
Aufsatzsammlung
23
Amtsdruckschrift
22
Government document
22
Bibliografie enthalten
19
Bibliography included
19
Collection of articles written by one author
18
Sammlung
18
Konferenzschrift
17
Case study
14
Fallstudie
14
Conference proceedings
13
Bibliografie
11
Statistics
9
Statistik
9
Systematic review
9
Übersichtsarbeit
9
Biografie
8
Conference paper
8
Konferenzbeitrag
8
Reprint
8
Biographie
7
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7
Textbook
7
Bibliography
6
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6
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5
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3
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English
2,935
German
24
French
1
Author
All
Kaiser, Harry M.
31
Collins, William J.
27
Carson, Scott Alan
21
Bayer, Patrick J.
18
Margo, Robert A.
18
Chay, Kenneth Y.
17
Fairlie, Robert W.
16
Holzer, Harry J.
16
Fryer, Roland G. <Jr.>
15
Darity, William A. <Jr.>
14
Price, Gregory N.
14
Rothstein, Jesse
14
Card, David E.
13
Mazumder, Bhashkar
13
Ross, Stephen L.
13
Mueller, Barbara
12
Zenou, Yves
12
Boustan, Leah Platt
11
Lang, Kevin
11
Logan, Trevon D.
10
Wanamaker, Marianne H.
10
Carson, Scott A.
9
Diehl, Sandra
9
Ferreira, Fernando Vendramel
9
Heckman, James J.
9
Seldon, Barry J.
9
Silk, Alvin J.
9
Welch, Finis
9
Bound, John
8
Cook, Lisa D.
8
Moser, H. R.
8
Myers, Samuel L.
8
Saffer, Henry
8
Washington, Ebonya
8
Zheng, Yuqing
8
Alsan, Marcella
7
Boyd, Robert L.
7
Cheong, Yunjae
7
Currie, Janet M.
7
Dave, Dhaval
7
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Institution
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National Bureau of Economic Research
46
Russell Sage Foundation
7
United States / Bureau of the Census
6
Cornell University / Department of Agricultural Economics
3
Forschungsinstitut zur Zukunft der Arbeit
3
USA / Bureau of the Census
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
National Association for Equal Opportunity in Higher Education
2
USA / Commission on Civil Rights
2
USA / Congress / House of Representatives / Select Committee on Aging
2
USA / General Accounting Office
2
USA / Tariff Commission
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Art Directors Club <New York, N.Y.>
1
Barnard College / Economics Department
1
Black Women and Work Collective
1
Brookings Institution
1
Center for Urban Education
1
Centre for International Economic Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Congressional Black Caucus, Brain Trust on Aging <1985, Washington, DC>
1
Council for Social and Economic Studies
1
Crispin Porter + Bogusky <Miami, Fla.>
1
Department of Health, Education, and Welfare
1
Department of Labor
1
European Society for Opinion and Marketing Research
1
Facts on File, Inc
1
Federal Reserve Bank of San Francisco
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
George Gund Foundation
1
Hendricks Symposium <8, 1983, Lincoln, Neb.>
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
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Published in...
All
Working paper / National Bureau of Economic Research, Inc.
168
The review of black political economy
88
Journal of advertising research
80
Journal of advertising : official publication of the American Academy of Advertising
59
The American economic review
53
NBER working paper series
45
Discussion paper series / IZA
37
International journal of advertising : the quarterly review of marketing communications
33
Journal of urban economics
29
CESifo working papers
25
Journal of human resources : JHR
22
The journal of economic history
21
The review of economics and statistics
20
The quarterly journal of economics
19
Demography : a publication of the Population Association of America ; the statistical study of human populations
18
Psychology & marketing
18
The journal of law & economics
18
Discussion paper / Centre for Economic Policy Research
16
Journal of labor economics
16
American journal of agricultural economics
15
Journal of promotion management : JPM
15
The American journal of economics and sociology
15
Economic inquiry : journal of the Western Economic Association International
14
Health marketing quarterly
14
ILR review : the journal of work and policy
14
Journal of marketing communications
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Southern economic journal
14
American economic journal : a journal of the American Economic Association
12
Journal of business research : JBR
12
Journal of current issues and research in advertising : JCIRA
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
The Black youth employment crisis
12
Social forces : SF; an international journal of social research associated with the Southern Sociological Society
11
Journal of economic issues : jei
10
Journal of political economy
10
Papers and proceedings of the ... annual meeting of the American Economic Association
10
Social science research : a journal of social science methodology and quantitive research
10
The review of black political economy : analyzing policy prescriptions designed to reduce inequalities
10
AEA papers and proceedings
9
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Source
All
ECONIS (ZBW)
2,857
USB Cologne (EcoSocSci)
101
Other ZBW resources
1
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1
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1
Are you reaching the Black-American consumer? : how the rise of US multiculturalism ended up sending mixed marketing messages
Franklin, Esther
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 259-262
Persistent link: https://www.econbiz.de/10010419831
Saved in:
2
Self-referencing and
advertising
effectiveness
Bombe, Sandra
;
Gierl, Heribert
- In:
International journal of marketing : IJM ; formerly Der …
52
(
2013
)
3/4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10010407621
Saved in:
3
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
4
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
5
Diplomatic relations and tourism
advertising
effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
6
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
7
Does humour travel? :
advertising
practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.
;
Crawford, Heather J.
;
Lu, Lu
;
Ngo, …
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 957-978
Persistent link: https://www.econbiz.de/10012200362
Saved in:
8
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
9
Receptiveness of Black Americans to outdoor
advertising
Fortenberry Jr., John L.
;
MacGoldrick, Peter J.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 586-593
Persistent link: https://www.econbiz.de/10008988785
Saved in:
10
Targeted marketing and African American millennial consumers
Meyers, Yuvay Jeanine
;
Morgan, Allison Janeice
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 6-17
Persistent link: https://www.econbiz.de/10009730829
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