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Der Kundenwert als Instrument...
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United States
Kundenwert
2,626
Customer value
2,565
Vertrieb
2,434
Physical distribution
1,897
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1,675
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1,674
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367
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352
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331
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330
Kundenintegration
326
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324
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306
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Dienstleistungsqualität
287
Verkauf
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248
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205
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English
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German
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Skiera, Bernd
5
Kumar, V.
4
Malshe, Avinash
3
Roust, Tamara L.
3
Wiesel, Thorsten
3
Witman, Paul D.
3
Chi, Ting
2
Geruso, Michael
2
Gulati, Ranjay
2
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2
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2
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2
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Homburg, Christian
2
Leemon, Daniel
2
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2
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2
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2
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2
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Seegert, Nathan
2
Shook, Robert L.
2
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Stanton, Christopher T.
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Strandvik, Tore
2
Verhoef, Peter C.
2
Villanueva, Julian
2
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2
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2
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1
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1
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1
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1
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Industrial marketing management : the international journal for industrial and high-tech firms
5
The journal of personal selling & sales management : JPSSM
5
Europäische Hochschulschriften / 5
4
Handbook of research on customer equity in marketing
4
Journal of marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Working paper / National Bureau of Economic Research, Inc.
3
Cornell hospitality quarterly : CQ
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International Journal of Electronic Finance
2
International journal of business performance management
2
International journal of hospitality management
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of financial services marketing : JFSM
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing theory and practice : JMTP
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Manufacturing & service operations management : M & SOM
2
The Routledge handbook of service research insights and ideas
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
A Century of marketing
1
A Gower Press handbook
1
Academic journal of economic studies
1
Advances in management accounting : a research annual
1
Agricultural finance review
1
American economic journal : a journal of the American Economic Association
1
Amfiteatru economic : an economic and business research periodical
1
Asia Pacific journal of marketing and logistics
1
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Best Practice im Key Account Management : erfolgreiche Bearbeitung von Schlüsselkunden nach dem St. Galler KAM-Konzept
1
Big data analytics in operations and supply chain management
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Business series : bulletin ...
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Business valuation review : the quarterly journal of the Business Valuation Committee of the American Society of Appraisers
1
CPC [publication] no. 319
1
Cogent economics & finance
1
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ECONIS (ZBW)
209
RePEc
2
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Die Gestaltung des Vertriebssystems : Erfolgsfaktoren und finanzielle Auswirkungen
Vollmayr, Josef
-
2014
Persistent link: https://www.econbiz.de/10010363010
Saved in:
2
Improving the prerequisites for customer satisfaction and performance : a study of policy deployment in a global truck company
Edvardsson, Bo
;
Gustafsson, Anders
;
Roos, Lars-Uno
- In:
International journal of quality and service sciences
2
(
2010
)
2
,
pp. 239-258
Persistent link: https://www.econbiz.de/10003996753
Saved in:
3
A nation of customers
Goodhart, Philip
-
1965
Persistent link: https://www.econbiz.de/10000331795
Saved in:
4
Getting it right! : Creating customer value for market leadership
Weinzimer, Philip
-
1998
Persistent link: https://www.econbiz.de/10000660034
Saved in:
5
Marketing and customer behaviour
Jenkins, John R. G.
-
1972
Persistent link: https://www.econbiz.de/10000666881
Saved in:
6
Discovering relative value using custom indexes
Garrett, Daniel J.
- In:
The handbook of municipal bonds
,
(pp. 571-575)
.
2008
Persistent link: https://www.econbiz.de/10003715027
Saved in:
7
Jamestown Electric Supply Company : assessing customer profitability
Heitger, Lester E.
;
Heitger, Dan L.
- In:
Issues in accounting education
23
(
2008
)
2
,
pp. 261-280
Persistent link: https://www.econbiz.de/10003729546
Saved in:
8
Managing customers profitably
Ryals, Lynette
-
2008
Persistent link: https://www.econbiz.de/10003744559
Saved in:
9
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
10
Generating intrinsic customer value : examples from Wal-Mart
Hollenbeck, Candice
;
Zinkhan, George M.
;
Keller, Jens
- In:
Thexis : Fachzeitschrift für Marketing ; …
23
(
2006
)
3
,
pp. 16-20
Persistent link: https://www.econbiz.de/10003358194
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