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United States
Theorie
53
Theory
52
Consumer behaviour
29
Konsumentenverhalten
29
Inventory model
21
Lagerhaltungsmodell
21
Lieferkette
18
Supply chain
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Conjoint analysis
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Conjoint-Analyse
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Marktforschung
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Brand management
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Markenführung
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Market research
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Warehouse management
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Marketing
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Preismanagement
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Pricing strategy
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Brand image
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Forecasting model
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Internet marketing
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Lieferantenmanagement
7
Markenimage
7
Online-Marketing
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Product quality
7
Produktentwicklung
7
Produktqualität
7
Prognoseverfahren
7
Supplier relationship management
7
Allokation
6
Decision
6
Emerging economies
6
Entscheidung
6
Game theory
6
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Rao, Vithala R.
10
Fang, Xiang
5
Gavirneni, Srinagesh
3
Mowen, John C.
3
Gómez, Miguel I.
2
McLaughlin, Edward
2
Narayan, Vishal
2
Saunders, Carolyne
2
Scott, Kristin
2
Agarwal, Manoj Kumar
1
Bradlow, Eric T.
1
Carlson, Brad D.
1
Dahlhoff, Denise
1
Dawande, Milind
1
Duan, Jason A.
1
Eliashberg, Jehoshua
1
Gammoh, Bashar S.
1
Hong, Yuan
1
Isen, Alice M.
1
Kartono, Benjamin
1
Kumar, Vineet
1
Lilien, Gary L.
1
Mahajan, Vijay
1
Mason, Marlys J.
1
McAlister, Leigh
1
Panchalavarapu, P. Rao
1
Rajapakshe, Tharanga
1
Scammon, Debra L.
1
Sinha, Shameek
1
Small, Dylan S.
1
Srinivasan, Kannan
1
Sriskandarajah, Chelliah
1
Varaiya, Nikhil P.
1
Voss, Kevin E.
1
Zhang, Yao
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Production and operations management : an international journal of the Production and Operations Management Society
2
American journal of agricultural economics
1
European journal of marketing : EJM
1
Handbook of pricing research in marketing
1
Journal of business research : JBR
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Psychology & marketing
1
Technological innovation : oversights and foresights
1
The journal of product & brand management
1
The practice of supply chain management : where theory and application converge
1
Working papers / Cornell University, Department of Applied Economics and Management
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ECONIS (ZBW)
18
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1
A balance model for evaluating firms for acquisition
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
37
(
1991
)
3
,
pp. 331-349
Persistent link: https://www.econbiz.de/10001103307
Saved in:
2
The strategic role of supermarket buyer intermediaries in new product selection : implications for systemwide efficiency
McLaughlin, Edward
- In:
American journal of agricultural economics
72
(
1990
)
2
,
pp. 358-370
Persistent link: https://www.econbiz.de/10001085560
Saved in:
3
Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
Saved in:
4
Branding strategy and the intangible value of the firm : Report No. 03-126
Rao, Vithala R.
;
Agarwal, Manoj Kumar
;
Dahlhoff, Denise
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 135-157
Persistent link: https://www.econbiz.de/10002090617
Saved in:
5
A market experiment on trade promotion budget and allocation
Gómez, Miguel I.
;
Rao, Vithala R.
;
Hong, Yuan
-
2009
Persistent link: https://www.econbiz.de/10003941808
Saved in:
6
Reexamining Bayesian model-comparison evidence of cross-brand pass-through
Duan, Jason A.
;
McAlister, Leigh
;
Sinha, Shameek
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 550-561
Persistent link: https://www.econbiz.de/10009160766
Saved in:
7
How peer influence affects attribute preferences : a Bayesian updating mechanism
Narayan, Vishal
;
Rao, Vithala R.
;
Saunders, Carolyne
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 368-384
Persistent link: https://www.econbiz.de/10009006822
Saved in:
8
Pricing objectives and strategies : a cross-country survey
Rao, Vithala R.
;
Kartono, Benjamin
- In:
Handbook of pricing research in marketing
,
(pp. 9-36)
.
2009
Persistent link: https://www.econbiz.de/10003819627
Saved in:
9
Minimizing technological oversights : a marketing research perspective
Eliashberg, Jehoshua
;
Lilien, Gary L.
;
Rao, Vithala R.
- In:
Technological innovation : oversights and foresights
,
(pp. 214-230)
.
2008
Persistent link: https://www.econbiz.de/10003758354
Saved in:
10
Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Carlson, Brad D.
;
Mowen, John C.
;
Fang, Xiang
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 689-713
Persistent link: https://www.econbiz.de/10003867767
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