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Should you sell that product?
Fairchild, Gregory - In: Harvard business review : HBR 93 (2015) 1/2, pp. 113-117
Persistent link: https://www.econbiz.de/10010479327
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Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai; Hodges, Nancy; Kim, Yun-hee - In: Journal of fashion marketing and management 14 (2010) 2, pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
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Are phones fun? : usage and barriers to adoption for wireless data services among the younger generation of Asians
Armey, Laura; Vladar, Andrea; Pereira, Francis - In: International journal of electronic business 9 (2011) 1/2, pp. 8-25
Persistent link: https://www.econbiz.de/10009260827
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Gute Geschäfte oder gutes Gewissen?
Fairchild, Gregory - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 3, pp. 84-91
Persistent link: https://www.econbiz.de/10010489500
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Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings
Verma, Swati; Guha, Abhijit; Biswas, Abhijit - In: Psychology & marketing 33 (2016) 8, pp. 620-628
Persistent link: https://www.econbiz.de/10011534721
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Human brands in sport : athlete brand personality and identification
Carlson, Brad D.; Donavan, D. Todd - In: Journal of sport management : the official journal of … 27 (2013) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10009777290
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"I'm a Mac" versus "I'm a PC" : personality differences between Mac and PC users in a college sample
Nevid, Jeffrey S.; Pastva, Amy - In: Psychology & marketing 31 (2014) 1, pp. 31-37
Persistent link: https://www.econbiz.de/10010251727
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Telephone surveys via landline and mobile phones : mode effects and response quality
Kühne, Mike; Häder, Michael - In: Telephone surveys in Europe : research and practice, (pp. 229-246). 2012
Persistent link: https://www.econbiz.de/10009512237
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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
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The impact of fan identification and notification on survey response and data quality
Jordan, Jeremy Scott; Brandon-Lai, Simon; Sato, Mikihiro; … - In: Sport marketing quarterly : preferred journal of the … 23 (2014) 1, pp. 27-36
Persistent link: https://www.econbiz.de/10010355396