Human brands in sport : athlete brand personality and identification
Brad D. Carlson; D. Todd Donavan
| Year of publication: |
2013
|
|---|---|
| Authors: | Carlson, Brad D. ; Donavan, D. Todd |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 27.2013, 3, p. 193-206
|
| Subject: | Sportmarketing | Sports marketing | Sportler | Athletes | Persönlichkeitsmerkmal | Personality trait | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing | Emotion | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009777290