//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Balance and sequence in online...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Electronic Commerce
23,297
E-commerce
20,908
Social Web
20,593
Social web
20,562
Online-Marketing
13,142
Internet marketing
13,026
Theorie
11,403
Online-Handel
11,303
Relationship marketing
11,299
Beziehungsmarketing
11,275
Online retailing
11,258
Theory
11,231
Brand management
8,631
Markenführung
8,593
Internet
7,233
Brand image
7,117
Markenimage
7,085
Deutschland
6,845
USA
6,675
Germany
6,396
Customer satisfaction
6,375
Kundenzufriedenheit
6,218
Einzelhandel
5,155
Retail trade
5,065
Service quality
5,040
Dienstleistungsqualität
4,997
Viral marketing
4,875
Virales Marketing
4,855
Werbewirkung
4,753
Advertising effects
4,705
Brand
4,534
Markenartikel
4,524
Advertising
4,122
Werbung
4,057
Marketingmanagement
4,019
Marketing management
3,991
Experiment
3,783
more ...
less ...
Online availability
All
Undetermined
1,180
Free
746
Type of publication
All
Article
4,437
Book / Working Paper
1,924
Journal
13
Type of publication (narrower categories)
All
Article in journal
3,879
Aufsatz in Zeitschrift
3,879
Graue Literatur
1,024
Non-commercial literature
1,024
Arbeitspapier
851
Working Paper
851
Aufsatz im Buch
544
Book section
544
Hochschulschrift
182
Thesis
152
Collection of articles of several authors
114
Sammelwerk
114
Case study
103
Fallstudie
103
Collection of articles written by one author
55
Sammlung
55
Lehrbuch
53
Textbook
52
Aufsatzsammlung
50
Konferenzschrift
32
Amtsdruckschrift
28
Government document
28
Glossar enthalten
27
Glossary included
27
Conference paper
26
Konferenzbeitrag
26
Guidebook
25
Ratgeber
25
Reprint
21
Conference proceedings
19
Bibliografie enthalten
16
Bibliography included
16
Systematic review
14
Übersichtsarbeit
14
Bibliografie
12
Mehrbändiges Werk
7
Multi-volume publication
7
Company information
6
Fallstudiensammlung
6
Firmeninformation
6
more ...
less ...
Language
All
English
6,186
German
168
French
17
Undetermined
6
Italian
3
Dutch
1
Spanish
1
Swedish
1
more ...
less ...
Author
All
Einav, Liran
21
Lusk, Jayson L.
20
Allcott, Hunt
17
Tucker, Catherine
17
Goldfarb, Avi
15
Stavins, Joanna
15
Cavallo, Alberto
13
Gentzkow, Matthew Aaron
13
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Goolsbee, Austan
11
Gorodnichenko, Yuriy
11
Handel, Benjamin R.
11
Heiss, Florian
11
Hortaçsu, Ali
11
Lennon, Sharron J.
11
Nayga, Rodolfo M.
11
Stroebel, Johannes
11
Waldfogel, Joel
11
Cawley, John H.
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Laibson, David I.
10
Levin, Jonathan
10
Pentina, Iryna
10
Roe, Brian
10
Smith, Alan D.
10
Yoon, Sukki
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Choi, James J.
9
Choi, Yung Kyun
9
more ...
less ...
Institution
All
National Bureau of Economic Research
77
IGI Global
23
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Federal Reserve Bank of New York
3
USA / General Accounting Office
3
USA / Subcommittee on Commercial and Administrative Law
3
Federal Reserve Bank of St. Louis
2
INSEAD
2
Information Resources Management Association
2
International Trade Centre
2
OECD
2
Rodney L. White Center for Financial Research
2
Springer Fachmedien Wiesbaden
2
Springer-Verlag GmbH
2
USA / Bureau of the Census
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Bar Association / Section of Business Law
1
American Council on Consumer Interests
1
American Enterprise Institute for Public Policy Research
1
American Home Economics Association
1
American Institute for Contemporary German Studies
1
American Management Association
1
Aptus Research Solutions
1
Ariston
1
Arthur D. Little International Inc. <Wiesbaden>
1
Berkeley Round Table on the International Economy
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Brookings Institution / Task Force on the Internet
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Campus Verlag
1
Canadian Tax Foundation
1
Centre for International Business Studies <Edmonton, Alberta>
1
Centre of Policy Studies
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
309
Journal of consumer research : JCR ; an interdisciplinary bimonthly
147
NBER working paper series
76
Journal of business research : JBR
75
Journal of retailing and consumer services
74
Annual series / Foreign Office : pres. to the both Houses of Parliament by command of His Majesty
72
Psychology & marketing
72
International journal of hospitality management
58
Journal of fashion marketing and management
55
Journal of advertising research
50
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
American journal of agricultural economics
44
The American economic review
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
42
Journal of marketing theory and practice
42
The journal of consumer marketing
42
International journal of consumer studies
37
Journal of international consumer marketing
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
American economic journal : a journal of the American Economic Association
31
Discussion paper / Centre for Economic Policy Research
31
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
30
Journal of travel and tourism marketing
30
International journal of sport management and marketing : IJSMM
28
Journal of advertising : official publication of the American Academy of Advertising
26
Applied economics
24
Journal of internet commerce
24
Journal of sport management : the official journal of the North American Society of Sport Management
24
The review of economics and statistics
24
Information systems research : ISR
23
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of the Academy of Marketing Science
23
International journal of electronic marketing and retailing : IJEMR
22
Journal of electronic commerce research : JECR
22
Journal of food products marketing
22
Journal of marketing
22
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
22
Services marketing quarterly
22
Young consumers : insight and ideas for responsible marketers
22
more ...
less ...
Source
All
ECONIS (ZBW)
6,352
USB Cologne (EcoSocSci)
14
RePEc
6
USB Cologne (business full texts)
1
Other ZBW resources
1
Showing
1
-
10
of
6,374
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
2
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
3
Electronic word of mouth in social media : the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
Alboqami, Hassan
;
Al-Karaghouli, Wafi
;
Baeshen, Yasser
; …
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 338-358
Persistent link: https://www.econbiz.de/10011497534
Saved in:
4
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
5
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
6
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
7
E-WOM : the new consumer megaphone-underlying reasons and related factors
Güven, Esra
;
Işık, Özlem
- In:
Leveraging computer-mediated marketing environments
,
(pp. 311-327)
.
2019
Persistent link: https://www.econbiz.de/10011971367
Saved in:
8
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
9
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
10
Impact of online consumer reviews on sales and price strategies : a review and directions for future research
De Maeyer, Peter
- In:
The journal of product & brand management
21
(
2012
)
2
,
pp. 132-139
Persistent link: https://www.econbiz.de/10009569987
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->