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~subject:"United States"
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Quasi-franchising : a new mode...
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United States
Markenführung
17,009
Brand management
16,987
Konsumentenverhalten
7,359
Consumer behaviour
7,358
Markenimage
7,045
Brand image
6,915
Markenartikel
5,215
Brand
5,212
Franchising
2,849
Beziehungsmarketing
2,584
Relationship marketing
2,581
Markenpolitik
2,187
Social Web
1,771
Social web
1,768
Online-Marketing
1,587
Internet marketing
1,554
Deutschland
1,431
Marketingmanagement
1,417
Marketing management
1,401
Germany
1,342
Werbewirkung
1,132
Advertising effects
1,121
Theorie
1,043
Theory
1,038
USA
897
Marketing
891
Luxusgüter
868
Luxury goods
867
Einzelhandel
779
Werbung
760
Retail trade
750
Advertising
722
Corporate reputation
661
Firmenimage
661
Customer satisfaction
647
Internationales Marketing
647
Kundenzufriedenheit
646
Brand loyalty
643
International marketing
625
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Undetermined
133
Free
54
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Article
657
Book / Working Paper
201
Journal
2
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Article in journal
548
Aufsatz in Zeitschrift
548
Aufsatz im Buch
103
Book section
103
Graue Literatur
61
Non-commercial literature
61
Arbeitspapier
50
Working Paper
50
Case study
48
Fallstudie
48
Collection of articles of several authors
22
Sammelwerk
22
Hochschulschrift
17
Thesis
13
Reprint
12
Aufsatzsammlung
9
Amtsdruckschrift
5
Government document
5
Guidebook
5
Ratgeber
5
Interview
4
Bibliografie
2
Bibliografie enthalten
2
Bibliography included
2
Collection of articles written by one author
2
Conference paper
2
Conference proceedings
2
Glossar enthalten
2
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2
Konferenzbeitrag
2
Konferenzschrift
2
Mehrbändiges Werk
2
Multi-volume publication
2
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2
Company information
1
Firmeninformation
1
Gesetz
1
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1
Handbuch
1
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1
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English
818
German
44
Undetermined
1
Author
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Lafontaine, Francine
21
Dant, Rajiv P.
10
Michael, Steven C.
8
De Chernatony, Leslie
7
Kaufmann, Patrick J.
7
Combs, James G.
6
Alon, Ilan
5
Balmer, John M. T.
5
Burmann, Christoph
5
Fan, Ying
5
Goldschlag, Nathan
5
Grünhagen, Marko
5
Jang, Soocheong
5
Krueger, Alan B.
5
Kühn, Kai-Uwe
5
Myers, Amanda
5
Ashenfelter, Orley
4
Brickley, James A.
4
Christodoulides, George
4
Cliquet, Gérard
4
Frazer, Lorelle
4
Jozsa, Frank P.
4
Perrigot, Rozenn
4
Shaw, Kathryn
4
Atkeson, Andrew
3
Avernas, Adrien d'
3
Bardhi, Fleura
3
Bell, Sandra
3
Bennett, Gregg
3
Boo, Soyoung
3
Bronnenberg, Bart J.
3
Dahlhoff, Denise
3
Dubé, Jean-Pierre
3
Eisfeldt, Andrea L.
3
Foscht, Thomas
3
Fournier, Susan
3
Förster, Kati
3
Jeon, Hyo Jin
3
Kalnins, Arturs
3
Keller, Kevin Lane
3
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Institution
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National Bureau of Economic Research
2
USA / Congress / House of Representatives / Committee on Small Business
2
American Bar Association / Forum on Franchising
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Information Resources Management Association
1
NetLibrary, Inc
1
USA / Congress / House of Representatives / Committee on Small Business / Subcommittee on Antitrust, Impact of Deregulation, and Privatization
1
USA / Subcommittee on Commerce, Transportation, and Tourism
1
United States / Congress / Senate / Committee on Small Business
1
University College of Swansea / Centre for Development Studies
1
Waidring Conference on Agency, Franchising and Distributorship <3, 1989, Waidring>
1
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Published in...
All
The journal of brand management : an international journal
29
The journal of product & brand management
21
Journal of business venturing
17
Journal of marketing channels : ... distribution systems, strategy, and management
13
Working paper / National Bureau of Economic Research, Inc.
12
International journal of hospitality management
11
Journal of advertising research
10
Journal of business research : JBR
10
SpringerLink / Bücher
10
European journal of marketing : EJM
8
International journal of market research : JMRS ; the journal of the Market Research Society
7
The IUP journal of brand management : IJBRM
7
Harvard business review : HBR
6
Harvard-Business-Manager : das Wissen der Besten
6
Journal of marketing for higher education
6
Journal of marketing theory and practice
6
Journal of retailing
6
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
6
Tourism management : research, policies, practice
6
Corporate reputation review : an international journal
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of sport management and marketing : IJSMM
5
Journal of international consumer marketing
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of marketing research : JMR
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Report / Marketing Science Institute
5
The Rand journal of economics
5
The journal of law & economics
5
The journal of law, economics, & organization
5
Entrepreneurship, theory and practice : ET & P
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing theory and practice : JMTP
4
Journal of promotion management : JPM
4
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of strategic marketing
4
MSI reports : working paper series
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
Report / Marketing Science Institute / Marketing Science Institute
4
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Source
All
ECONIS (ZBW)
859
RePEc
1
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1
A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
2
Wie McDonald's den Hamburger auf das Fließband legte und mit
Franchising
die Welt eroberte
Schneider, Willy
-
2018
Persistent link: https://www.econbiz.de/10011806939
Saved in:
3
McCafe : the McDonald's co-branding experience
Wright, Owen
;
Frazer, Lorrelle
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
6
,
pp. 442-457
Persistent link: https://www.econbiz.de/10003509037
Saved in:
4
The progression of brand orientation literature in twenty years : a systematic literature review
Anees-ur-Rehman, Muhammad
;
Wong, Ho Yin
;
Hossain, Mokter
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 612-630
Persistent link: https://www.econbiz.de/10011625229
Saved in:
5
Twenty-one years of the Journal of Brand Management : a commemorative review
Powell, Shaun M.
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 689-701
Persistent link: https://www.econbiz.de/10010514150
Saved in:
6
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
7
The Brand report : stalemate at Cancun ; where do we go from here?
Judd, Frank
-
1982
Persistent link: https://www.econbiz.de/10000550062
Saved in:
8
The varying types of brand assets : the central issue in brand strategy development?; paper presented at IBC Conference "Developing Brand Strategies for the 90's" London, June 1990
De Chernatony, Leslie
-
1990
Persistent link: https://www.econbiz.de/10000131912
Saved in:
9
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
10
Categorising brands : evolutionary processes underpinned by the two key dimensions
De Chernatony, Leslie
-
1992
Persistent link: https://www.econbiz.de/10000134691
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