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Revolution in sales : the impact of social media and related technology on the selling environment
Marshall, Greg W.; Moncrief, William C.; Rudd, John M.; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 349-363
Persistent link: https://www.econbiz.de/10009579253
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Social networks, personalized advertising, and privacy controls
Tucker, Catherine - 2011
This paper investigates how internet users' perception of control over their personal information affects how likely they are to click on online advertising. The paper uses data from a randomized field experiment that examined the relative effectiveness of personalizing ad copy using posted...
Persistent link: https://www.econbiz.de/10009580338
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The impact of Facebook on news consumption
Urban, Agnes; Bodoky, Tamas - In: Handbook of social media management : value chain and …, (pp. 805-817). 2013
Persistent link: https://www.econbiz.de/10009763832
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Social media involvement among college students and general population : implications to media management
Ha, Louisa; Hu, Xiao - In: Handbook of social media management : value chain and …, (pp. 751-773). 2013
Persistent link: https://www.econbiz.de/10009763840
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Personality and social media use
Correa, Teresa; Bachmann, Ingrid; Hinsley, Amber W.; … - In: Organizations and social networking : utilizing social …, (pp. 41-61). 2013
Persistent link: https://www.econbiz.de/10009768706
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Blessed are the geeks : an ethnographic study of consumer networks in social media, 2006 - 2012
Croft, Robin - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 545-561
Persistent link: https://www.econbiz.de/10009775428
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Online usage motive and information disclosure for preteen children
Lwin, May O.; Miyazaki, Anthony D.; Stanaland, Andrea J. S. - In: Young consumers : insight and ideas for responsible … 13 (2012) 4, pp. 345-356
Persistent link: https://www.econbiz.de/10009689302
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The digital consumer
Hoffman, Donna L.; Novak, Thomas P.; Stein, Randy - In: The Routledge companion to digital consumption, (pp. 28-38). 2013
Persistent link: https://www.econbiz.de/10009689960
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Social media usage : an investigation of B2B salespeople
Schultz, Roberta J.; Schwepker, Charles H. <Jr.>; Good, … - In: American journal of business : applying research to … 27 (2012) 2, pp. 174-196
Persistent link: https://www.econbiz.de/10009711412
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Cross-cultural effects in E-retailing : the moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers
Huggins, Kyle A.; Holloway, Betsy Bugg; White, Darin W. - In: Journal of business research : JBR 66 (2013) 3, pp. 321-327
Persistent link: https://www.econbiz.de/10009720299