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A nation of customers
Goodhart, Philip - 1965
Persistent link: https://www.econbiz.de/10000331795
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Getting it right! : Creating customer value for market leadership
Weinzimer, Philip - 1998
Persistent link: https://www.econbiz.de/10000660034
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Marketing and customer behaviour
Jenkins, John R. G. - 1972
Persistent link: https://www.econbiz.de/10000666881
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Discovering relative value using custom indexes
Garrett, Daniel J. - In: The handbook of municipal bonds, (pp. 571-575). 2008
Persistent link: https://www.econbiz.de/10003715027
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Jamestown Electric Supply Company : assessing customer profitability
Heitger, Lester E.; Heitger, Dan L. - In: Issues in accounting education 23 (2008) 2, pp. 261-280
Persistent link: https://www.econbiz.de/10003729546
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Managing customers profitably
Ryals, Lynette - 2008
Persistent link: https://www.econbiz.de/10003744559
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The power of CLV : managing customer lifetime value at IBM
Kumar, V.; Venkatesan, Rajkumar; Bohling, Tim; … - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
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Generating intrinsic customer value : examples from Wal-Mart
Hollenbeck, Candice; Zinkhan, George M.; Keller, Jens - In: Thexis : Fachzeitschrift für Marketing ; … 23 (2006) 3, pp. 16-20
Persistent link: https://www.econbiz.de/10003358194
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The theory of customer relationship valuation
Ellsworth, Richard K. - In: Business valuation review : the quarterly journal of … 27 (2008) 4, pp. 175-182
Persistent link: https://www.econbiz.de/10003859501
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Customer relationship management processes in retail banking : best practice and business value evaluation
Berger, Sven C.; Gensler, Sonja; Skiera, Bernd; Wiesel, … - In: Strukturwandel der Wertschöpfung im Bankgeschäft, (pp. 65-86). 2009
Persistent link: https://www.econbiz.de/10003903326