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United States
Brand image
11,245
Markenimage
11,133
Consumer behaviour
10,661
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10,617
Werbewirkung
8,038
Advertising effects
7,811
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7,731
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7,693
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6,043
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5,489
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4,320
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3,962
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3,931
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3,599
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3,574
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2,912
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2,892
Social psychology
2,619
Relationship marketing
2,169
Beziehungsmarketing
2,164
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1,911
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1,863
Social Web
1,684
Social web
1,683
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1,682
USA
1,675
Germany
1,503
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1,098
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1,093
Unternehmenskultur
1,042
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1,038
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1,029
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1,009
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1,001
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993
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989
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979
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967
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946
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Kaiser, Harry M.
10
Mueller, Barbara
9
Diehl, Sandra
7
Bertrand, Marianne
6
Kamenica, Emir
6
McQuarrie, Edward F.
6
Phillips, Barbara J.
6
Sung, Yongjun
6
Cheong, Yunjae
5
Choi, Yung Kyun
5
Goldfarb, Avi
5
Tucker, Catherine
5
Bakir, Aysen
4
Duncan, Brian
4
Fernández, Raquel
4
Fogli, Alessandra
4
Gao, Zhihong
4
Hartmann, Wesley R.
4
Kalliny, Morris
4
Kim, Kihan
4
Muehling, Darrel D.
4
Nix, Emily
4
Okazaki, Shintaro
4
Qian, Nancy
4
Richards, Timothy J.
4
Russell, Cristel Antonia
4
Taylor, Charles Raymond
4
Tekin, Erdal
4
Terlutter, Ralf
4
Yoon, Hye Jin
4
Zhang, Jing
4
Zheng, Yuqing
4
Allcott, Hunt
3
Ball, Laurence M.
3
Bart, Yakov
3
Berthon, Pierre R.
3
Brettel, Malte
3
Bronnenberg, Bart J.
3
Burton, Scot
3
Calder, Bobby J.
3
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National Bureau of Economic Research
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Australian Council for Health, Physical Education and Recreation
1
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1
Centre d'Observation Economique
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Fraunhofer IRB-Verlag
1
Fraunhofer-Institut für Integrierte Schaltungen
1
Friedrich-Ebert-Stiftung / Abteilung Internationale Entwicklungszusammenarbeit
1
IGI Global
1
INSEAD
1
Ifo Institut
1
Information Resources Management Association
1
J. L. Kellogg Graduate School of Management
1
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1
OECD / Directorate for Science, Technology and Industry
1
Otto-Friedrich-Universität Bamberg
1
Springer Fachmedien Wiesbaden
1
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1
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Journal of advertising research
69
Journal of advertising : official publication of the American Academy of Advertising
54
Psychology & marketing
32
Working paper / National Bureau of Economic Research, Inc.
24
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
International journal of advertising : the quarterly review of marketing communications
20
Journal of international consumer marketing
19
Journal of business research : JBR
18
The journal of consumer marketing
15
Journal of marketing communications
14
Journal of promotion management : JPM
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of business ethics : JOBE
13
The journal of product & brand management
12
Journal of current issues and research in advertising : JCIRA
11
Journal of fashion marketing and management
11
Journal of marketing
11
Journal of retailing and consumer services
11
Journal of consumer behaviour : an international research review
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
10
The journal of brand management : an international journal
10
Discussion paper series / IZA
9
International journal of hospitality management
9
Journal of career development
9
Journal of sport management : the official journal of the North American Society of Sport Management
9
NBER working paper series
9
American journal of agricultural economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
8
Journal of global marketing
8
Journal of international marketing
8
Journal of marketing theory and practice
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Asia Pacific journal of marketing and logistics
7
Faculty & research / Insead : working paper series
7
International journal of market research : JMRS ; the journal of the Market Research Society
7
Academy of Management journal : AMJ
6
Health marketing quarterly
6
International business and economics research journal
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
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ECONIS (ZBW)
1,462
USB Cologne (EcoSocSci)
36
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1
Perceived "hispanicness" versus "americanness" : a study of brand ethnicity with Hispanic consumers
Li, Cong
;
Tsai, Wan-hsiu Sunny
;
Soruco, Gonzalo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
3
,
pp. 443-465
Persistent link: https://www.econbiz.de/10009789455
Saved in:
2
The effect of associated group identities on team identity
Heere, Bob
;
James, Jeffrey
;
Yoshida, Masayuki
;
Scremin, …
- In:
Journal of sport management : the official journal of …
25
(
2011
)
6
,
pp. 606-621
Persistent link: https://www.econbiz.de/10009425049
Saved in:
3
The U. S. gun culture seen through the lens of consumer culture theory : self-sufficiency, safety, and privacy
Littlefield, Jon
-
2013
Persistent link: https://www.econbiz.de/10010239630
Saved in:
4
The visual politics of U. S. gun culture
Witkowski, Terrence H.
-
2013
Persistent link: https://www.econbiz.de/10010239640
Saved in:
5
Consumer culture theory : building community across borders
Belk, Russell W.
;
Price, Linda L.
;
Peñaloza, Lisa
-
2013
Persistent link: https://www.econbiz.de/10010239652
Saved in:
6
Economics as a symptom of sadism : pathology in American culture and education and the legitimizing myths that support it
Kassel, Harold
-
2005
Persistent link: https://www.econbiz.de/10002404871
Saved in:
7
The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.
;
Griffin, Thomas
;
Paolo, Peter di
; …
- In:
International business and economics research journal
8
(
2009
)
4
,
pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
Saved in:
8
Sex appeal in advertising : what consumers think
Sukanlaya Sawang
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003974808
Saved in:
9
The impact of cultural and religious values on television and newspaper advertising content and appeal : a cross-cultural study of the United States and the Arab world
Kalliny, Morris
-
2005
Persistent link: https://www.econbiz.de/10003952907
Saved in:
10
How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.
;
Agrusa, Jerome
- In:
International business and economics research journal
6
(
2007
)
10
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003671438
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