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~subject:"United States"
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United States
Theorie
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24
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Gordon, Brett R.
5
Srinivasan, Kannan
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Hartmann, Wesley R.
3
Bradlow, Eric T.
1
Chung, Kevin Y. C.
1
Derdenger, Timothy P.
1
Dukes, Anthony
1
Geylani, Tansev
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Goettler, Ronald L.
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Jerath, Kinshuk
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1
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Ma, Liye
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Research paper series / Stanford Graduate School of Business
2
Journal of political economy
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
The journal of business : B
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Empirically testable sources and implications of clumpiness
Zhang, Yao
;
Bradlow, Eric T.
;
Small, Dylan S.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
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2
A dynamic model of consumer replacement cycles in the PC processor industry
Gordon, Brett R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 846-867
Persistent link: https://www.econbiz.de/10003899995
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3
Does AMD spur intel to innovate more?
Goettler, Ronald L.
;
Gordon, Brett R.
- In:
Journal of political economy
119
(
2011
)
6
,
pp. 1141-1200
Persistent link: https://www.econbiz.de/10009547620
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4
Advertising effects in presidential elections
Gordon, Brett R.
;
Hartmann, Wesley R.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10009725720
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5
Advertising effects in presidential elections
Gordon, Brett R.
;
Hartmann, Wesley R.
-
2011
Persistent link: https://www.econbiz.de/10009269426
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6
Advertising competition in presidential elections
Gordon, Brett R.
;
Hartmann, Wesley R.
-
2013
Persistent link: https://www.econbiz.de/10010211853
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7
The end of the Robinson-Patman act? : evidence from legal case data
Luchs, Ryan
;
Geylani, Tansev
;
Dukes, Anthony
; …
- In:
Management science : journal of the Institute for …
56
(
2010
)
12
,
pp. 2123-2133
Persistent link: https://www.econbiz.de/10008809534
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8
Consumers' extent of evaluation in brand choice
Murthi, B. P. S.
;
Srinivasan, Kannan
- In:
The journal of business : B
72
(
1999
)
2
,
pp. 229-256
Persistent link: https://www.econbiz.de/10001364035
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9
A "position paradox" in sponsored search auctions
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 612-627
Persistent link: https://www.econbiz.de/10009299502
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10
Economic value of celebrity endorsements : Tiger Woods' impact on sales of Nike golf balls
Chung, Kevin Y. C.
;
Derdenger, Timothy P.
;
Srinivasan, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10009736690
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