//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Rejoinder to commentary on Chi...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Sponsorship
38
Sponsoring
36
Consumer behaviour
25
Konsumentenverhalten
23
Sports
21
Sport
20
Sportmarketing
19
Sports marketing
19
Brand image
16
Markenimage
16
Marketing management
12
Marketing
11
Marketingmanagement
11
Australia
10
Brand equity
9
Brand management
9
Markenführung
9
Beziehungsmarketing
8
Professional sports
8
Profisport
8
Relationship marketing
8
Sport event
7
Sportveranstaltung
7
Advertising effects
6
USA
6
Werbewirkung
6
Australien
5
Brand
5
Markenartikel
5
Brand loyalty
4
Children
4
Customer satisfaction
4
Football
4
Fußball
4
Großbritannien
4
Kinder
4
Psychology of advertising
4
Quality
4
Sport organization
4
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Cornwell, T. Bettina
5
Babiak, Kathy
1
Balabanis, George
1
Boller, Gregory
1
Coote, Leonard V.
1
Cunningham, Stephanie
1
Kwak, Dae Hee
1
Lee, Seung Pil
1
Mitchell, Vince W.
1
Schlegelmilch, Bodo B.
1
Wamwara-Mbugua, L. Wakiuru
1
more ...
less ...
Published in...
All
Journal of sport management : the official journal of the North American Society of Sport Management
3
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Cunningham, Stephanie
;
Cornwell, T. Bettina
;
Coote, …
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
Saved in:
2
Measuring unethical consumer behavior across four countries
Mitchell, Vince W.
;
Balabanis, George
;
Schlegelmilch, …
- In:
Journal of business ethics : JOBE
88
(
2009
)
2
,
pp. 395-412
Persistent link: https://www.econbiz.de/10003890527
Saved in:
3
Triple acculturation : the role of African Americans in the consumer acculturation of Kenyan immigrants
Wamwara-Mbugua, L. Wakiuru
;
Cornwell, T. Bettina
; …
- In:
Journal of business research : JBR
61
(
2008
)
2
,
pp. 83-90
Persistent link: https://www.econbiz.de/10003625040
Saved in:
4
Sponsorship-linked marketing : introduction to topics
Cornwell, T. Bettina
;
Kwak, Dae Hee
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 133-136
Persistent link: https://www.econbiz.de/10010526502
Saved in:
5
Developing an instrument to measure the social impact of sport : social capital, collective identities, health literacy, well-being and human capital
Lee, Seung Pil
;
Cornwell, T. Bettina
;
Babiak, Kathy
- In:
Journal of sport management : the official journal of …
27
(
2013
)
1
,
pp. 24-42
Persistent link: https://www.econbiz.de/10009719727
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->