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The effects of source credibility and message variation on mail survey response behaviour
Kalafatis, Stavros P.; Riley, Debra; Tsogas, Markos H.; … - In: International journal of market research : JMRS ; the … 54 (2012) 3, pp. 391-406
Persistent link: https://www.econbiz.de/10009562246
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Editorial: positioning strategies in industrial and B2B markets
Blankson, Charles; Kalafatis, Stavros P. - In: Industrial marketing management : the international … 81 (2019), pp. 14-15
Persistent link: https://www.econbiz.de/10012107664
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The "Polychronicity - Multiple Media Use" (P-MMU) scale : a multi-dimensional scale to measure polychronicity in the context of multiple media use
Robinson, Helen R.; Kalafatis, Stavros P. - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1421-1442
Persistent link: https://www.econbiz.de/10011854276
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Context effects in the evaluation of business-to-business brand alliances
Kalafatis, Stavros P.; Riley, Debra; Singh, Jaywant - In: Industrial marketing management : the international … 43 (2014) 2, pp. 322-334
Persistent link: https://www.econbiz.de/10010364517