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Contagious : why things catch on
Berger, Jonah - 2013
Persistent link: https://www.econbiz.de/10009720454
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Can where people vote influence how they vote? : The influence of polling location type on voting behavior
Berger, Jonah (contributor); Meredith, Marc (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003342167
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Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah; Sorensen, Alan T.; Rasmussen, Scott J. - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
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Social transmission, emotion, and the virality of online contents
Berger, Jonah; Milkman, Katherine L. - In: MSI reports : working paper series (2010) 3, pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
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Multivariate visual diffusion for social groups
McShane, Blake; Bradlow, Eric T.; Berger, Jonah - 2011
Persistent link: https://www.econbiz.de/10009376755
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Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat; El Gamal, Monica - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
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Subtle signals of inconspicuous consumption
Berger, Jonah; Ward, Morgan - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 555-569
Persistent link: https://www.econbiz.de/10008747745
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Commentary: mind your text in marketing practice
Chapman, Chris - In: Journal of marketing 84 (2020) 1, pp. 26-31
Persistent link: https://www.econbiz.de/10012176298