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Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G. - In: Journal of business-to-business marketing 22 (2015) 1/2, pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
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Understanding structures and practices of meaning-making in industrial networks
Lowe, Sid; Rod, Michel; Hwang, Ki-Soon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 531-542
Persistent link: https://www.econbiz.de/10011496704
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Organizational buying decision approaches in manufacturing industry : developing measures and typology
Sinčić Ćorić, Dubravka; Anić, Ivan-Damir; Rajh, … - In: The journal of business & industrial marketing 32 (2017) 2, pp. 227-237
Persistent link: https://www.econbiz.de/10011629502
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Special issue: Developments in industrial B2B services
Markeset, Tore (contributor) - 2009
Persistent link: https://www.econbiz.de/10003848967
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Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.; Uslay, Can - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
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Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.; Katrichis, Jerome M. - In: Journal of business-to-business marketing 16 (2009) 1/2, pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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Exploiting the B2B knowledge network : new perspectives and core concepts
Naudé, Peter; Henneberg, Stephan; Zolkiewski, Judy; … - In: Industrial marketing management : the international … 38 (2009) 5, pp. 493-494
Persistent link: https://www.econbiz.de/10003871817
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Managing trade-in programs based on product characteristics and customer heterogeneity in business-to-business markets
Li, Kate J.; Fong, Duncan K. H.; Xu, Susan H. - In: Manufacturing & service operations management : M & SOM 13 (2011) 1, pp. 108-123
Persistent link: https://www.econbiz.de/10008905483
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Introduction to the special issue on B2B research
Jap, Sandy D.; Reibstein, Dave - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 207-209
Persistent link: https://www.econbiz.de/10003998106
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From clear to complicated : buying and selling accounting services post Sarbanes-Oxley
Jelinek, Ronald; Jelinek, Kate - In: Business horizons 53 (2010) 5, pp. 511-522
Persistent link: https://www.econbiz.de/10008655731