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United States
Theorie
123
Theory
123
Beziehungsmarketing
116
Relationship marketing
116
Deutschland
104
Germany
98
Marketingmanagement
82
Marketing management
67
Marketing
59
Customer satisfaction
44
Consumer behaviour
43
Konsumentenverhalten
43
Kundenzufriedenheit
43
Vertrieb
42
Erfolgsfaktor
41
Lieferantenmanagement
41
Supplier relationship management
41
Success factor
38
Marktforschung
34
Market research
33
Strategisches Management
31
Physical distribution
28
USA
26
Kundenorientierung
21
Marketingtheorie
21
Verbraucherzufriedenheit
21
Management
20
Controlling
19
Estimation
19
Preismanagement
19
Pricing strategy
19
Salespeople
19
Schätzung
19
Verkaufspersonal
19
Business-to-business marketing
18
B-to-B-Marketing
17
Kundenbindung
17
Kundenmanagement
17
Management control
17
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6
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6
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English
17
German
5
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Homburg, Christian
14
Workman, John P.
6
Homburg, Carsten
3
Krohmer, Harley
3
Luo, Xueming
3
Wieseke, Jan
3
Hahn, Alexander
2
Jensen, Ove
2
Kiedaisch, Ingo
2
Vollmayr, Josef
2
Alavi, Sascha
1
Artz, Martin
1
Bonenkamp, Ute
1
Cannon, Joseph P.
1
Fürst, Andreas
1
Gruner, Kjell E.
1
Im, Subin
1
Kempf, Alexander
1
Montoya, Mitzi M.
1
Nußmann, Dominik
1
Perreault, William D.
1
Rajab, Thomas
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1
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
Biological resource management
1
Die Betriebswirtschaft : DBW
1
European journal of operational research : EJOR
1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
Gabler-Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business finance & accounting : JBFA
1
Journal of international marketing
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketing strategy organization and implementation
1
Quantitatives Controlling
1
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The journal of product innovation management : an international publication of the Product Development & Management Association
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
22
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1
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
2
Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell E.
-
1997
Persistent link: https://www.econbiz.de/10001439252
Saved in:
3
Marketing's influence within the firm
Homburg, Christian
;
Workman, John P.
;
Krohmer, Harley
-
1998
Persistent link: https://www.econbiz.de/10001439258
Saved in:
4
Die Rolle der deutschen Betriebswirtschaftslehre im internationalen Vergleich
Homburg, Christian
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
27
(
1998
)
8
,
pp. 386-393
Persistent link: https://www.econbiz.de/10001244638
Saved in:
5
Der Einfluss von Neuproduktvorankündigungen auf den Shareholder Value : eine empirische Untersuchung
Homburg, Christian
;
Artz, Martin
;
Seifried, Jan
- In:
Journal of business economics : JBE
79
(
2009
)
6
,
pp. 751-780
Persistent link: https://www.econbiz.de/10003854105
Saved in:
6
Governance of international business relationships : a cross-cultural study on alternative governance modes
Homburg, Christian
;
Cannon, Joseph P.
;
Krohmer, Harley
; …
- In:
Journal of international marketing
17
(
2009
)
3
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003889839
Saved in:
7
Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming
;
Homburg, Christian
;
Wieseke, Jan
-
2009
Persistent link: https://www.econbiz.de/10003932795
Saved in:
8
Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming
;
Homburg, Christian
;
Wieseke, Jan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1041-1058
Persistent link: https://www.econbiz.de/10008796563
Saved in:
9
See no evil, hear no evil, speak no evil : a study of defensive organizational behavior towards customer
Homburg, Christian
;
Fürst, Andreas
-
2006
Persistent link: https://www.econbiz.de/10003381632
Saved in:
10
Neglected outcomes of customer satisfaction
Homburg, Christian
;
Luo, Xueming
-
2006
Persistent link: https://www.econbiz.de/10003387299
Saved in:
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