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Theories and models in events management
Kaiser, Sebastian - In: The business of events management, (pp. 29-41). 2014
Persistent link: https://www.econbiz.de/10010376027
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Event management research : the focus today and in the future
Backman, Kenneth - In: Tourism management perspectives : TMP 25 (2018), pp. 169-171
Persistent link: https://www.econbiz.de/10011840998
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Challenges in marketing academic conferences : a pilot study
Stevens, Robert E.; Bressler, Martin; Silver, Lawrence S. - In: Services marketing quarterly 37 (2016) 3, pp. 200-207
Persistent link: https://www.econbiz.de/10011537867
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The integration and compatibility of sponsorship practice with corporate and marketing communication strategy : cases
Verlinden, Marc; Peeters, Leo; VanDriessen, Wim - 1994
Persistent link: https://www.econbiz.de/10000588639
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Towards a reference process model for event management
Thomas, Oliver; Hermes, Bettina; Loos, Peter - In: Business process management workshops : BPM 2007 …, (pp. 443-454). 2008
Persistent link: https://www.econbiz.de/10003729651
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Measuring event risk
Nyberg, Peter; Wilhelmsson, Anders - In: Journal of financial econometrics : official journal of … 7 (2009) 3, pp. 265-287
Persistent link: https://www.econbiz.de/10003884188
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Benefit segmentation of visitors to a rural community-based festival
Li, Mimi; Huang, Zhuowei; Cai, Liping A. - In: Journal of travel and tourism marketing 26 (2009) 5/6, pp. 585-598
Persistent link: https://www.econbiz.de/10003891988
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This event is me! : how consumer event self-congruity leverages sponsorship
Scheinbaum, Angeline Close; Krishen, Anjala S.; LaTour, … - In: Journal of advertising research 49 (2009) 3, pp. 271-284
Persistent link: https://www.econbiz.de/10003900790
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Tally ho, chocs away! : the Morgan motoring experiences
Beverland, Michael B. - In: Memorable customer experiences : a research anthology, (pp. 47-59). 2009
Persistent link: https://www.econbiz.de/10003902696
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Managing hospitality experiences : Las Vegas style
LaTour, Kathryn A.; Carbone, Lewis P.; Goan, Suzie - In: Memorable customer experiences : a research anthology, (pp. 177-193). 2009
Persistent link: https://www.econbiz.de/10003902758