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United States
Consumer behaviour
83,831
Konsumentenverhalten
81,383
Brand management
17,764
Markenführung
17,351
Werbung
13,904
Online-Marketing
13,265
Internet marketing
13,149
Theorie
12,054
Theory
11,846
Advertising
11,377
Relationship marketing
10,815
Beziehungsmarketing
10,774
Markenimage
9,376
Brand image
9,336
Social Web
9,081
Social web
9,073
Werbewirkung
8,038
Advertising effects
7,811
Deutschland
7,166
USA
7,136
Mobilkommunikation
7,008
Mobile communications
6,968
Online-Handel
6,596
Markenartikel
6,592
Online retailing
6,581
Brand
6,496
Germany
6,299
Customer satisfaction
6,240
Kundenzufriedenheit
6,067
Electronic Commerce
5,771
E-commerce
5,277
Marketingmanagement
4,949
Marketing management
4,913
Service quality
4,824
Dienstleistungsqualität
4,776
Einzelhandel
4,728
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4,642
Marketing
4,251
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3,813
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Kaiser, Harry M.
40
Lusk, Jayson L.
20
Stavins, Joanna
17
Tucker, Catherine
16
Jang, Soocheong
15
Einav, Liran
14
Mueller, Barbara
14
Richards, Timothy J.
14
Allcott, Hunt
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Duso, Tomaso
12
Goldfarb, Avi
12
Goldsmith, Ronald E.
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Bronnenberg, Bart J.
11
Dong, Diansheng
11
Dubé, Jean-Pierre
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Yoon, Sukki
11
Cawley, John H.
10
Diehl, Sandra
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Burton, Scot
9
Choi, Yung Kyun
9
Chomsisengphet, Souphala
9
Jung, Astrid
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Okazaki, Shintaro
9
Seldon, Barry J.
9
Silk, Alvin J.
9
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IGI Global
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American Marketing Association
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3
Empirica, Gesellschaft für Kommunikations- und Technologieforschung <Bonn>
3
Information Resources Management Association
3
Advertising Federation of America / Bureau of Research and Education
2
American Telephone and Telegraph Company
2
Books on Demand GmbH <Norderstedt>
2
Boston College / Department of Economics
2
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
2
Federal Reserve Bank of New York
2
INSEAD
2
Institut für Wirtschaftswissenschaften <Wien>
2
NetLibrary, Inc
2
TÜV Rheinland AG
2
United States / Congress / Senate / Committee on Armed Services
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Constitutional Rights
2
Universität Mannheim
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Art Directors Club <New York, N.Y.>
1
Banco Centroamericano de Integración Económica
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre for International Economic Studies
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
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Working paper / National Bureau of Economic Research, Inc.
290
Journal of consumer research : JCR ; an interdisciplinary bimonthly
151
Journal of advertising research
98
Journal of business research : JBR
82
Psychology & marketing
78
Journal of retailing and consumer services
73
Journal of advertising : official publication of the American Academy of Advertising
68
NBER working paper series
68
International journal of hospitality management
59
Journal of fashion marketing and management
55
American journal of agricultural economics
54
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
52
The journal of consumer marketing
44
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Journal of marketing theory and practice
41
The American economic review
41
International journal of advertising : the quarterly review of marketing communications
39
Sport marketing quarterly : preferred journal of the Sport Marketing Association
39
American economic journal : a journal of the American Economic Association
38
International journal of consumer studies
38
Journal of international consumer marketing
37
Discussion paper / Centre for Economic Policy Research
36
Journal of consumer behaviour : an international research review
34
The journal of brand management : an international journal
33
International journal of sport management and marketing : IJSMM
31
Journal of marketing
31
International journal of retail & distribution management
30
Telecommunications policy : the international journal of digital economy, data sciences and new media
29
Journal of sport management : the official journal of the North American Society of Sport Management
28
Applied economics
27
The journal of product & brand management
27
Journal of promotion management : JPM
26
Journal of travel and tourism marketing
26
European journal of marketing : EJM
25
Journal of business ethics : JOBE
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
The review of economics and statistics
25
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
24
Journal of the Academy of Marketing Science
24
Services marketing quarterly
24
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Source
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ECONIS (ZBW)
6,670
USB Cologne (EcoSocSci)
39
RePEc
7
Other ZBW resources
2
USB Cologne (business full texts)
1
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1
Factors affecting consumers' responses to mobile
advertising
from a social norm theoretical perspective
Soroa-Koury, Sandra
;
Yang, Kenneth C. C.
- In:
Telematics and informatics : an interdisciplinary …
27
(
2010
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10003920308
Saved in:
2
Comparing consumer responses to
advertising
and non-
advertising
mobile communications
Nasco, Suzanne Altobello
;
Bruner, Gordon C.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 821-837
Persistent link: https://www.econbiz.de/10003757446
Saved in:
3
Antecedents to permission based mobile marketing : an initial examination
Jayawardhena, Chanaka
;
Kuckertz, Andreas
;
Karjaluoto, Heikki
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 473-499
Persistent link: https://www.econbiz.de/10009525858
Saved in:
4
Special issue: Social media and mobile marketing innovations
Greve, Goetz
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011387771
Saved in:
5
Permission marketing and privacy concerns : why do customers (not) grant permissions?
Krafft, Manfred
;
Arden, Christine M.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 39-54
Persistent link: https://www.econbiz.de/10011743757
Saved in:
6
Examining scarcity in mobile promotion and purchase intention : the role of location
Sun, Qin
;
Rajamma, Rajasree K.
;
Heisley, Deborah D.
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013204876
Saved in:
7
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
8
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
9
Exploring the role of innovation attributes on mobile payment adoption
Arli, Denni
;
Bakpayev, Marat
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 826-841
Persistent link: https://www.econbiz.de/10014471125
Saved in:
10
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
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