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United States
Personalmanagement
22,031
Human Resource Management
21,870
Markenführung
17,017
Brand management
16,995
Markenimage
10,861
Brand image
10,646
Konsumentenverhalten
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Consumer behaviour
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Deutschland
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Business economics
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Germany
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Brand
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Theorie
5,375
Theory
5,321
Corporate reputation
4,886
Firmenimage
4,859
Unternehmensberatung
4,434
Consultancy services
3,637
Personalpolitik
3,420
USA
3,379
Beziehungsmarketing
3,315
Relationship marketing
3,306
Management
2,862
Strategisches Management
2,575
Social Web
2,256
Social web
2,253
Markenpolitik
2,200
Strategic management
2,188
Personalentwicklung
1,978
Multinationales Unternehmen
1,955
Unternehmenserfolg
1,951
Firm performance
1,908
Online-Marketing
1,865
Internet marketing
1,830
Transnational corporation
1,824
Marketingmanagement
1,786
Corporate Social Responsibility
1,772
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Ratgeber
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Brigham, Eugene F.
15
Dessler, Gary
15
Hirt, Geoffrey A.
14
Schuler, Randall S.
13
Robbins, Stephen P.
11
DeCenzo, David A.
10
Byars, Lloyd L.
9
Ferrell, Odies C.
9
Pearce, John A.
9
Bedeian, Arthur G.
8
Ferrell, Linda
8
Griffin, Ricky W.
8
Ivancevich, John M.
8
Kaufman, Bruce E.
8
Lazear, Edward P.
8
Lussier, Robert N.
8
Robinson, Richard B.
8
Rue, Leslie W.
8
Bovée, Courtland L.
7
De Chernatony, Leslie
7
Gitman, Lawrence J.
7
Jones, Gareth R.
7
Kinicki, Angelo
7
Lawler, Edward E., III.
7
McHugh, James M.
7
Nickels, William G.
7
Snell, Scott A.
7
Thill, John V.
7
Batt, Rosemary L.
6
Boudreau, John W.
6
Cascio, Wayne F.
6
Hendon, John R.
6
Hirschey, Mark
6
Jackson, Susan E.
6
Jacoby, Sanford M.
6
Kreitner, Robert
6
Kurtz, David L.
6
McHugh, Susan M.
6
Mondy, Robert Wayne
6
Shaw, Kathryn
6
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National Bureau of Economic Research
8
Institute of Personnel Management
4
National Association for Business Economics
4
Bureau of National Affairs <Washington, DC>
3
Society for Human Resource Management
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Academy of Management
2
Books on Demand GmbH <Norderstedt>
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Institute for Operations Research and the Management Sciences
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NetLibrary, Inc
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New York State School of Industrial and Labor Relations
2
UNDP
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USA / Bureau of Labor Statistics
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USA / General Accounting Office
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USA / Government Accountability Office
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University of Chicago
2
University of Chicago / Graduate School of Business
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University of Chicago / School of Business
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Alfred P. Sloan School of Management
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American Association of Cost Engineers
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American Management Associations
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American Society for Personnel Administration
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Arroyo Center <Santa Monica, Calif.>
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Chambre de commerce et d'industrie de Paris
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Conference Board
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Consumer Culture Theory Conference <2, 2007, Toronto>
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Credit Union National Association
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Economic Council of Canada
1
Edward Elgar Publishing
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Environmental Design Research Association
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1
FAO
1
Georgia State College of Business Administration
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The journal of brand management : an international journal
35
Harvard business review : HBR
33
Academy of Management journal : AMJ
29
The international journal of human resource management
26
Harvard-Business-Manager : das Wissen der Besten
22
The journal of product & brand management
22
Working paper / National Bureau of Economic Research, Inc.
22
ILR review : the journal of work and policy
20
Corporate reputation review : an international journal
19
Human resource management review
19
Journal of business research : JBR
18
Journal of consumer research : JCR ; an interdisciplinary bimonthly
18
Psychology & marketing
16
Journal of business ethics : JOBE
15
Human resource management
14
Journal of advertising research
14
Advances in developing human resources : ADHR
13
International journal of hospitality management
13
Public personnel management
13
Journal of management history : JMH
12
SpringerLink / Bücher
12
Industrial relations : a journal of economy & society
11
The handbook of human resource management education : promoting an effective and efficient curriculum
11
McGraw-Hill series in management
10
Advances in industrial and labor relations
9
Journal of marketing theory and practice
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The journal of consumer marketing
9
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of market research : JMRS ; the journal of the Market Research Society
8
International journal of sport management and marketing : IJSMM
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of fashion marketing and management
8
Journal of international consumer marketing
8
MIT sloan management review
8
NBER working paper series
8
Sport marketing quarterly : preferred journal of the Sport Marketing Association
8
The psychologist-manager journal : official journal of the Society of Psychologists in Management
8
Academy of Management perspectives : AMP
7
Business horizons
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ECONIS (ZBW)
3,246
USB Cologne (EcoSocSci)
5
RePEc
2
BASE
1
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1
Policy transfer of branding and reputation management : motivations, challenges, and opportunities for a small rural municipality
Lockert, Åshild Skjegstad
;
Bjørnå, Hilde
;
Krane, …
- In:
Public performance & management review
43
(
2020
)
2
,
pp. 461-482
Persistent link: https://www.econbiz.de/10012206190
Saved in:
2
Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga
- In:
Corporate reputation review : an international journal
17
(
2014
)
2
,
pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
Saved in:
3
Determinants and consequences of firms' perception by investors, consumers, and executives
Focke, Florens
-
2016
Persistent link: https://www.econbiz.de/10011583648
Saved in:
4
Building trust through reputation management
Argenti, Paul A.
- In:
Public trust in business
,
(pp. 236-265)
.
2014
Persistent link: https://www.econbiz.de/10010416730
Saved in:
5
Creation of the image and brand of the enterprise on the basis of marketing as a philosophy of management
Raiko, Diana
;
Cherepanova, Viktoriia
- In:
Baltic Journal of Economic Studies
5
(
2019
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10012201008
Saved in:
6
When nobody knows your name : country-of-origin as a reputational signal for online businesses
Reuber, A. Rebecca
;
Fischer, Eileen
- In:
Corporate reputation review : an international journal
14
(
2011/12
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10009162079
Saved in:
7
Assessing quality perception of private labels : intransient cues and consumer characteristics
Bao, Yongchuan
;
Sheng, Shibin
;
Bao, Yeqing
;
Stewart, …
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 448-458
Persistent link: https://www.econbiz.de/10009407558
Saved in:
8
Study of country-of-origin image from legitimacy theory perspective : evidence from the USA and India
Wang, Tao
;
Zhou, Ling
;
Mou, Yupeng
;
Zhao, Jing
- In:
Industrial marketing management : the international …
43
(
2014
)
5
,
pp. 769-776
Persistent link: https://www.econbiz.de/10010404102
Saved in:
9
The impact of critical incidents on marketing intangibles
Tischer, Sven
-
2013
Persistent link: https://www.econbiz.de/10010381665
Saved in:
10
A name you can trust? : personification effects are influenced by beliefs about company values
Eskine, Kendall J.
;
Locander, William H.
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010251723
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