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Internal branding as a tool to ensure the employees' brand promise delivery

Khanyapuss Punjaisri; Wilson, Alan M. - In: Marketing and management sciences : proceedings of the …, (pp. 326-329). 2010

Persistent link: https://www.econbiz.de/10003950965

Internal branding : relevance, management and challenges

Piehler, Rico; Hanisch, Stephan; Burmann, Christoph - In: Marketing review St. Gallen : Marketingfachzeitschrift … 32 (2015) 1, pp. 52-60

Persistent link: https://www.econbiz.de/10010494838

Culture change: unintended consequences and ethical issues

Awal, Deepa; Klingler, James; Rongione, Nicholas; … - In: Competitiveness und Ethik : mit 12 Tabellen, (pp. 149-162). 2004

Persistent link: https://www.econbiz.de/10002041796

Values work : a process study of the emergence values practices

Gehman, Joel; Treviño, Linda Klebe; Garud, Raghu - In: Academy of Management journal : AMJ 56 (2013) 1, pp. 84-112

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Strategy and Success Factors of Business Schools

Adam, Anne Kathrin - 2016

Anne Kathrin Adam conducts several empirical analyses to gain insights into the characteristics of institutional goals and strategy as well as the relationship between goals, strategy, and factors of success of business schools. The author gives an overview of the content of mission statements,...