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Survey-based targeting fine-tunes television media planning : a case for accuracy and cost efficiency
Smith, J. Alexander; Boyle, Brett; Cannon, Hugh M. - In: Journal of advertising research 50 (2010) 4, pp. 428-439
Persistent link: https://www.econbiz.de/10008857202
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The role of managers in team performance
Berri, David J.; Leeds, Michael A.; Leeds, Eva Marikova; … - In: International journal of sport finance 4 (2009) 2, pp. 75-93
Persistent link: https://www.econbiz.de/10003857007
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Social effectiveness and sport personnel : the impact of athlete political skill and influence tactics on sport organisation CSR reputation and consumer advocacy intentions
Magnusen, Marshall J.; Hong, Sungil; Mondello, Michael - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 61-82
Persistent link: https://www.econbiz.de/10009407935
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Civic paternalism in political policymaking : the public justification for no-vote stadium subsidies
Kellison, Timothy B.; Mondello, Michael - In: Journal of sport management : the official journal of … 28 (2014) 2, pp. 162-175
Persistent link: https://www.econbiz.de/10010371643