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Coverage of social marketing efforts in the mainstream media
Basil, Michael - In: International journal of nonprofit & voluntary sector … 17 (2012) 4, pp. 295-302
Persistent link: https://www.econbiz.de/10010201116
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Marketing as social behavior : a general systems theory
Sirgy, M. Joseph - 1984
Persistent link: https://www.econbiz.de/10000583770
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Applying the Rossiter-Percy model to social marketing communications
Donovan, Robert J.; Rossiter, John R. - 1997
Persistent link: https://www.econbiz.de/10000960570
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Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir - In: Journal of business research : JBR 68 (2015) 12, pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
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Nudges vs. shoves
Sunstein, Cass R. - 2014
Persistent link: https://www.econbiz.de/10010373300
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The economics of nudge : critical concepts in economics
Sunstein, Cass R. (ed.); Reisch, Lucia A. (ed.) - 2017
Persistent link: https://www.econbiz.de/10011553382
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The perils of social coupon campaigns
Kumar, V.; Rajan, Bharath - In: MIT sloan management review 53 (2011/12) 4, pp. 13-14
Persistent link: https://www.econbiz.de/10009567590
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Social marketing : improving the quality of life
Kotler, Philip; Roberto, Ned; Lee, Nancy R. - 2002 - 2. ed.
Persistent link: https://www.econbiz.de/10001668925
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Markets and market boundaries : a social practice approach
Gosling, Martyn; Richard, James; Seo, Yuri - In: Journal of service theory and practice : JSTP 27 (2017) 1, pp. 408-426
Persistent link: https://www.econbiz.de/10011627175
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Heuristic perceptions of the income tax : evidence and implications for debiasing
Rees-Jones, Alex; Taubinsky, Dmitry - 2016
Persistent link: https://www.econbiz.de/10011581159