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United States
Brand management
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Leone, Robert P.
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Kumar, V.
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Day, George S.
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Huang, Min-hsin
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Journal of marketing
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Journal of revenue and pricing management
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ECONIS (ZBW)
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1
Marketing research
Aaker, David A.
;
Kumar, V.
;
Day, George S.
;
Leone, Robert P.
-
2011
-
10. ed., international student vers.
Persistent link: https://www.econbiz.de/10003918332
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2
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
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3
Assessing price elasticity for private labels and national brands by store locations
Huang, Min-hsin
;
Jones, Eugene
;
Hahn, David E.
;
Leone, …
- In:
Journal of revenue and pricing management
11
(
2012
)
2
,
pp. 175-190
Persistent link: https://www.econbiz.de/10009561148
Saved in:
4
Marketing research
Aaker, David A.
;
Kumar, V.
;
Leone, Robert P.
;
Day, George S.
-
2013
-
11. ed
Persistent link: https://www.econbiz.de/10009634514
Saved in:
5
Marketing research
Kumar, V.
;
Leone, Robert P.
;
Aaker, David A.
;
Day, George S.
-
2019
-
Thirteenth edition
Persistent link: https://www.econbiz.de/10011878503
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