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United States
Werbewirkung
8,005
Advertising effects
7,779
Konsumentenverhalten
4,186
Consumer behaviour
4,168
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4,011
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3,937
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2,227
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2,216
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1,070
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927
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Kaiser, Harry M.
10
Mueller, Barbara
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7
Bakir, Aysen
5
Carlson, Les
5
Cheong, Yunjae
5
McQuarrie, Edward F.
5
Okazaki, Shintaro
5
Phillips, Barbara J.
5
Tucker, Catherine
5
Choi, Yung Kyun
4
Coffey, Amy Jo
4
Gao, Zhihong
4
Goldfarb, Avi
4
Grossman, Michael
4
Hartmann, Wesley R.
4
Kim, Kihan
4
Muehling, Darrel D.
4
Richards, Timothy J.
4
Terlutter, Ralf
4
Weinberger, Marc G.
4
Wilbur, Kenneth C.
4
Yoon, Hye Jin
4
Zheng, Yuqing
4
Allcott, Hunt
3
Avery, Rosemary J.
3
Bart, Yakov
3
Becerra, Enrique P.
3
Burton, Scot
3
Calder, Bobby J.
3
Dubner, Stephen J.
3
Fiore, Ann Marie
3
Gordon, Brett R.
3
Hopkins, Christopher D.
3
Huh, Jisu
3
Huhmann, Bruce A.
3
Jeong, Yongick
3
Jin, Ginger Zhe
3
Kalliny, Morris
3
Kareklas, Ioannis
3
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National Bureau of Economic Research
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United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
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Universität Mannheim
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Centre for Economic Policy Research
1
Chambre de commerce et d'industrie de Paris
1
IGI Global
1
J. L. Kellogg Graduate School of Management
1
OECD / Directorate for Science, Technology and Industry
1
Springer Fachmedien Wiesbaden
1
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Journal of advertising research
78
Journal of advertising : official publication of the American Academy of Advertising
58
Psychology & marketing
22
International journal of advertising : the quarterly review of marketing communications
21
Journal of marketing communications
14
Journal of promotion management : JPM
14
Working paper / National Bureau of Economic Research, Inc.
14
Journal of current issues and research in advertising : JCIRA
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Health marketing quarterly
9
Journal of business research : JBR
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
American journal of agricultural economics
8
Journal of marketing
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of fashion marketing and management
7
NBER working paper series
7
Advertising and violence : concepts and perspectives
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of international consumer marketing
6
Journal of marketing theory and practice
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The journal of consumer marketing
6
Asia Pacific journal of marketing and logistics
5
Journal of consumer behaviour : an international research review
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
NICPRE / National Institute for Commodity Promotion Research and Evaluation
5
The journal of media economics
5
Academy of Management journal : AMJ
4
Advertising, promotion, and new media
4
CESifo working papers
4
European journal of marketing : EJM
4
Happiness, economics and politics : towards a multi-disciplinary approach
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of sport management and marketing : IJSMM
4
JMM : the international journal on media management
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
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ECONIS (ZBW)
914
USB Cologne (EcoSocSci)
5
BASE
1
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1
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
2
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
3
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
4
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi
;
Rashad, Inas
;
Grossman, Michael
- In:
The journal of law & economics
51
(
2008
)
4
,
pp. 599-618
Persistent link: https://www.econbiz.de/10003808633
Saved in:
5
Essays in the economics of obesity
Rashad, Inas
-
2004
Persistent link: https://www.econbiz.de/10003383775
Saved in:
6
Message strategies in direct-to-consumer pharmaceutical advertising : a content analysis using Taylor's six-segment message strategy wheel
Tsai, Wan-hsiu
;
Lancaster, Alyse R.
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 239-255
Persistent link: https://www.econbiz.de/10009657673
Saved in:
7
Fast-food restaurant advertising on television and its influence on childhood obesity
Chou, Shin-yi
;
Rashad, Inas
;
Grossman, Michael
-
2005
Persistent link: https://www.econbiz.de/10003262037
Saved in:
8
The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
Saved in:
9
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
10
Enhancing the television-viewing experience through commercial interruptions
Nelson, Leif D.
;
Meyvis, Tom
;
Galak, Jeff
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
2
,
pp. 160-172
Persistent link: https://www.econbiz.de/10003880173
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