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Vicarious goal fulfillment : when the mere presence of a healthy option leads to an ironically indulgent decision
Wilcox, Keith; Vallen, Beth; Block, Lauren; Fitzsimons, … - In: Journal of consumer research : JCR ; an … 36 (2009/10) 3, pp. 380-393
Persistent link: https://www.econbiz.de/10003895672
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Indulgence or self-control : a dual process model of the effect of incidental pride on indulgent choice
Wilcox, Keith; Kramer, Thomas; Sen, Sankar - In: Journal of consumer research : JCR ; an … 38 (2011/12) 1, pp. 151-163
Persistent link: https://www.econbiz.de/10009160925
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Shall I tell you now or later? : assimilation and contrast in the evaluation of experiential products
Wilcox, Keith; Roggeveen, Anne L.; Grewal, Dhruv - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 763-773
Persistent link: https://www.econbiz.de/10009409014
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Choice, rejection, and elaboration on preference-inconsistent alternatives
Laran, Juliano; Wilcox, Keith - In: Journal of consumer research : JCR ; an … 38 (2011/12) 2, pp. 229-241
Persistent link: https://www.econbiz.de/10009272203
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Leave home without it? : the effects of credit card debt and available credit on spending
Wilcox, Keith; Block, Lauren G.; Eisenstein, Eric M. - In: Journal of marketing research : JMR 48 (2011), pp. 78-90
Persistent link: https://www.econbiz.de/10009389972
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Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov; Sárváry, Miklós; Stephen, Andrew T. - 2012
Persistent link: https://www.econbiz.de/10009622518
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A field study of the determinants of mobile advertising effectivenss
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - 2012 - Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575