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Cell Phone Use in Social Settings : Preliminary results from a study in the United States and France
Isaac, Henri - Université Paris-Dauphine (Paris IX) - 2004
Persistent link: https://www.econbiz.de/10010905029
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The management of talent for innovation : optimal contracting for selection and incentives
Narang, Unnati; Shankar, Venkatesh; Narayanan, Sridhar - 2018
Over half of all shopping journeys start with the mobile channel. In particular, the presence of a branded mobile app significantly influences shopping across channels. However, a majority of app users decrease app usage or even abandon an app, in part, due to app service failure(s). Do app...
Persistent link: https://www.econbiz.de/10011980060
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Human resource management in professional service firms : learning from a framework for research and practice
Kaiser, Stephan; Kozica, Arjan; Swart, Juani; Werr, Andreas - In: Zeitschrift für Personalforschung : ZfP 29 (2015) 2, pp. 77-101
Success in human resource management (HRM) depends on the question of whether applied practices of HRM meet specific contingency factors and are appropriately configured. Using this argument, the present article examines HRM in professional service firms (PSFs) in pursuit of three objectives....
Persistent link: https://www.econbiz.de/10011297681
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Meeting halfway : comparison between cost-based and demand-based pricing methods
Vujicic, Maja; Vujicic-Tomic, Brankica; Klaric, Mia - In: UTMS journal of economics / University of Tourism and … 10 (2019) 2, pp. 215-225
The research analyses two perspectives of pricing methods - the accounting and the marketing one. The research purpose …
Persistent link: https://www.econbiz.de/10012178820
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Motivation and value of low-cost green car (LCGC) purchase intention across generations
Kirana, Lorenza; Windasari, Nila A. - In: Journal of marketing and consumer behaviour in emerging … (2019) 1, pp. 30-41
The low-cost green car (LCGC) is becoming one of interesting research topics in the automobile industry along with its unique characteristics of a vehicle product, tax incentives, and industry growth. The characteristics of this green product and its economic value are ultimately shifting...
Persistent link: https://www.econbiz.de/10012199077
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Application of geographical information systems for the optimal location of a commercial network
Rodríguez, Vicente; Olarte-Pascual, Cristina; Saco, Manuela - In: European journal of management and business economics : … 26 (2017) 2, pp. 220-237
Persistent link: https://www.econbiz.de/10011823414
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The use of marketing indicators to measure and monitor the effects of implementing the concept of user-driven innovation
Krawczyk, Marzena - In: E-Finanse : finansowy kwartalnik internetowy 9 (2013) 4, pp. 53-60
this paper is to show that marketing indicators focused on measuring the relationship with customers can be used to measure …
Persistent link: https://www.econbiz.de/10010390521
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When does the price affect the taste? : results from a wine experiment
Almenberg, Johan; Dreber, Anna - 2009 - Rev. March 2, 2010
supports the notion that price not only serves to clear markets, it also serves as a marketing tool; it influences expectations … attribute information concerning wine. -- Price-Quality Heuristic ; Attribute Information ; Role of Expectations ; Marketing …
Persistent link: https://www.econbiz.de/10003826777
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10003770795
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A brand specific investigation of international cost shock threats on price and margin with a manufacturer-wholesaler-retailer model
Dannewald, Till; Hildebrandt, Lutz - 2008
precise picture of complete market mechanisms before they can set up an appropriate marketing strategy to react. We aim to … process, recent marketing research in this area has not explicitly accounted for the mechanisms that occur within the … empirical study focuses on the effect of exchange rate variations on strategic marketing variables of a selected fast moving …
Persistent link: https://www.econbiz.de/10003796133