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Spotts, Harlan E.
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Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.
;
Weinberger, Marc G.
- In:
European journal of marketing : EJM
44
(
2010
)
5
,
pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
Saved in:
2
Joe Camel : post-mortem of a brand spokesperson
Weinberger, Marc G.
;
Spotts, Harlan E.
;
Markos, Ereni
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 401-430
Persistent link: https://www.econbiz.de/10008649366
Saved in:
3
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
4
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
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