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~subject:"United States"
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United States
Consumer behaviour
83,018
Konsumentenverhalten
80,538
Theorie
10,897
Theory
10,694
Relationship marketing
9,039
Beziehungsmarketing
9,011
Brand management
7,677
Markenführung
7,636
Brand image
6,803
Markenimage
6,767
Customer satisfaction
5,683
Online-Handel
5,594
Online retailing
5,582
Credibility
5,538
Kundenzufriedenheit
5,527
Glaubwürdigkeit
5,358
USA
4,986
Social Web
4,870
Social web
4,868
Online-Marketing
4,584
Internet marketing
4,573
Service quality
4,403
Dienstleistungsqualität
4,359
Brand
4,349
Markenartikel
4,339
Einzelhandel
4,153
Retail trade
4,113
Deutschland
4,095
Werbewirkung
3,879
Advertising effects
3,840
Germany
3,814
Electronic Commerce
3,612
Verbraucherverhalten
3,587
E-commerce
3,504
Experiment
3,478
Emotion
3,252
Advertising
3,118
Werbung
3,039
Privater Konsum
2,890
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564
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1,317
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Lusk, Jayson L.
20
Stavins, Joanna
15
Einav, Liran
14
Jang, Soocheong
14
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Roe, Brian
10
Baghestani, Hamid
9
Bronnenberg, Bart J.
9
Chomsisengphet, Souphala
9
Dubé, Jean-Pierre
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Barber, Nelson
8
Carpenter, Jason M.
8
Finkelstein, Amy
8
Hawkins, Del I.
8
Kiser, Elizabeth K.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
Souleles, Nicholas S.
8
Stewart, Hayden
8
Tucker, Catherine
8
Viswanathan, Madhu
8
Yoon, Sukki
8
Carroll, Chris
7
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62
American Marketing Association
8
Friedrich-Schiller-Universität Jena
4
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4
Chambre de commerce et d'industrie de Paris
2
Federal Reserve Bank of New York
2
IGI Global
2
INSEAD
2
Information Resources Management Association
2
The Wharton Financial Institutions Center
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European University Institute / Department of Economics
1
European University Institute / Department of Law
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of Kansas City / Research Division
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
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1
Goethe-Universität Frankfurt am Main
1
Institute of Marketing. Industrial Market Research, Ltd.
1
Japan Society <New York, NY>
1
Kanada / Corporate Services Research Branch
1
Law and Economics Conference <8., 2019, Luzern>
1
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Working paper / National Bureau of Economic Research, Inc.
257
Journal of consumer research : JCR ; an interdisciplinary bimonthly
146
Journal of retailing and consumer services
71
Journal of business research : JBR
68
Psychology & marketing
67
NBER working paper series
61
International journal of hospitality management
53
Journal of fashion marketing and management
51
American journal of agricultural economics
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The American economic review
39
The journal of consumer marketing
39
International journal of consumer studies
37
Journal of marketing theory and practice
37
Journal of international consumer marketing
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
American economic journal : a journal of the American Economic Association
30
International journal of retail & distribution management
30
Journal of consumer behaviour : an international research review
28
International journal of sport management and marketing : IJSMM
26
Journal of sport management : the official journal of the North American Society of Sport Management
26
Discussion paper / Centre for Economic Policy Research
25
Journal of advertising research
25
Applied economics
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of advertising : official publication of the American Academy of Advertising
23
Journal of the Academy of Marketing Science
23
Journal of business ethics : JOBE
22
Journal of food products marketing
22
The review of economics and statistics
21
Journal of marketing
20
Journal of travel and tourism marketing
20
Finance and economics discussion series
19
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
18
Services marketing quarterly
18
Young consumers : insight and ideas for responsible marketers
18
Journal of hospitality marketing & management
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
The journal of services marketing
17
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ECONIS (ZBW)
4,717
USB Cologne (EcoSocSci)
10
RePEc
6
USB Cologne (business full texts)
1
Other ZBW resources
1
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1
Following celebrities' tweets about brands : the impact of Twitter-based electronic word-of-mouth on consumers' source
credibility
perception, buying intention, and social identifi...
Jin, Seung-a Annie
;
Phua, Joe
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 181-195
Persistent link: https://www.econbiz.de/10010373233
Saved in:
2
What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry
;
Popp Garrity, Carolyn
;
Hamilton …
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
Saved in:
3
Consumers' identification and beyond : attraction, reverence, and escapism in the evaluation of films
Addis, Michela
;
Holbrook, Morris B.
- In:
Psychology & marketing
27
(
2010
)
9
,
pp. 821-845
Persistent link: https://www.econbiz.de/10008652689
Saved in:
4
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
5
Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
Saved in:
6
Celebrity scandal fallout : how attribution style can protect the sponsor
Um, Nam-hyun
- In:
Psychology & marketing
30
(
2013
)
6
,
pp. 529-541
Persistent link: https://www.econbiz.de/10009775022
Saved in:
7
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
Saved in:
8
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
9
Celebrity contagion and the value of objects
Newman, George E.
;
Diesendruck, Gil
;
Bloom, Paul N.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 215-228
Persistent link: https://www.econbiz.de/10009272207
Saved in:
10
Predicting the effectiveness of celebrity endorsements using the balance theory
Roy, Subhadip
;
Gammoh, Bashar S.
;
Koh, Anthony C.
- In:
Journal of customer behaviour
11
(
2012
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10009563574
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