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United States
Innovation
91,961
Consumer behaviour
82,077
Konsumentenverhalten
79,596
Experiment
43,790
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29,473
Theory
28,940
Innovationsmanagement
20,228
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19,594
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17,519
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17,105
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13,064
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11,610
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11,349
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10,313
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10,129
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10,093
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10,076
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9,402
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9,003
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8,967
Spieltheorie
7,027
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6,875
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6,786
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6,691
China
6,268
Markenartikel
6,256
Brand
6,231
Welt
6,136
Social Web
6,115
Social web
6,109
World
6,048
Customer satisfaction
5,922
Kundenzufriedenheit
5,739
Online-Handel
5,662
Online retailing
5,651
Online-Marketing
5,292
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5,257
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5,256
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Audretsch, David B.
43
List, John A.
42
Acs, Zoltán J.
28
Akcigit, Ufuk
27
Lusk, Jayson L.
27
Galasso, Alberto
26
Schankerman, Mark
23
Lerner, Joshua
21
Link, Albert N.
21
Aghion, Philippe
20
Kerr, William R.
20
Feldman, Maryann P.
19
Moser, Petra
19
Khan, B. Zorina
18
Einav, Liran
16
Lergetporer, Philipp
16
Lichtenberg, Frank R.
16
Acemoglu, Daron
15
Jaffe, Adam B.
15
Popp, David
15
Sokoloff, Kenneth L.
15
Stavins, Joanna
15
Werner, Katharina
15
Hausman, Jerry A.
14
Kaiser, Harry M.
14
Klenow, Peter J.
14
Lusardi, Annamaria
14
Price, Michael Keith
14
Samek, Anya Savikhin
14
Schuh, Scott
14
Woessmann, Ludger
14
Allcott, Hunt
13
Finkelstein, Amy
13
Jang, Soocheong
13
McFadden, Daniel
13
Pisano, Gary P.
13
Tonsor, Glynn T.
13
Agarwal, Sumit
12
Choi, James J.
12
Han, Heesup
12
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National Bureau of Economic Research
168
IGI Global
43
OECD
12
Edward Elgar Publishing
9
American Marketing Association
8
Friedrich-Schiller-Universität Jena
7
John F. Kennedy School of Government
5
Suntory-Toyota International Centre for Economics and Related Disciplines
5
London School of Economics and Political Science
4
USA / Bureau of Foreign and Domestic Commerce
4
USA / Office of Technology Assessment
4
American Enterprise Institute for Public Policy Research
3
Books on Demand GmbH <Norderstedt>
3
INSEAD
3
Massachusetts Institute of Technology / Commission on Industrial Productivity
3
National Academy of Engineering
3
Springer Fachmedien Wiesbaden
3
USA / Congress / Joint Economic Committee
3
University of Sussex / Science Policy Research Unit
3
Brookings Institution
2
Bureau of Economic and Business Research <Champaign, Ill.>
2
C.E.P.R. Discussion Papers
2
Center for Economic Analysis <Boulder, Colo.>
2
Center for Strategic and International Studies
2
Center for the Study of Living Standards (CSLS)
2
Committee on Science, Engineering, and Public Policy <Washington, DC>
2
European Society for Opinion and Marketing Research
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Ewing Marion Kauffman Foundation
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Fachgebiet für Marketing und management Nachwachsender Rohstoffe, Hochschule Weihenstephan-Triesdorf
2
Federal Reserve Bank of Chicago / Research Dept
2
Federal Reserve Bank of New York
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Fraunhofer-Institut für Systemtechnik und Innovationsforschung
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2
Information Resources Management Association
2
Institut für Systemtechnik und Innovationsforschung
2
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2
Massachusetts Institute of Technology
2
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Working paper / National Bureau of Economic Research, Inc.
566
NBER working paper series
160
Journal of consumer research : JCR ; an interdisciplinary bimonthly
152
Journal of business research : JBR
91
Research policy : policy, management and economic studies of science, technology and innovation
89
The American economic review
86
Discussion paper / Centre for Economic Policy Research
74
Discussion paper series / IZA
71
Journal of retailing and consumer services
71
The review of economics and statistics
71
American journal of agricultural economics
68
Psychology & marketing
64
International journal of hospitality management
57
Technological forecasting & social change : an international journal
55
Journal of fashion marketing and management
52
American economic journal : a journal of the American Economic Association
48
CESifo working papers
45
The quarterly journal of economics
44
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
The journal of consumer marketing
40
The review of financial studies
39
Discussion paper
38
International journal of consumer studies
37
Journal of economic behavior & organization : JEBO
37
Working paper
37
Economic inquiry : journal of the Western Economic Association International
36
Journal of marketing theory and practice
36
NBER Working Paper
35
The journal of product innovation management : an international publication of the Product Development & Management Association
35
Journal of advertising research
34
Journal of international consumer marketing
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
34
The journal of brand management : an international journal
33
Working papers / Harvard Business School, Division of Research
33
Applied economics
32
Economics of innovation and new technology
31
Journal of political economy
31
International journal of retail & distribution management
30
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ECONIS (ZBW)
10,789
RePEc
35
USB Cologne (EcoSocSci)
13
USB Cologne (business full texts)
1
BASE
1
EconStor
1
Other ZBW resources
1
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1
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
2
Using demographic variables to determine target segments in binary logit models
Ganbaatar, Tsend-Ayush
- In:
Advances in applied economic research : proceedings of …
,
(pp. 193-224)
.
2017
Persistent link: https://www.econbiz.de/10011744024
Saved in:
3
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
4
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
Saved in:
5
Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
6
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Saved in:
7
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
Saved in:
8
Overcoming resistance to product rebranding
Collange, Véronique
;
Bonache, Adrien
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 621-532
Persistent link: https://www.econbiz.de/10011481875
Saved in:
9
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
10
Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie
;
McDonald, Malcolm
-
2000
-
2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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