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Existence of the plural form within franchised networks : some early results from the US and French markets

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International franchising at Best Western

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A cross-cultural comparison of the plural forms in franchise networks : United States, France, and Brazil

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Location-Based Marketing : Geomarketing and Geolocation

Cliquet, Gérard - 2020

Cover -- Half-Title Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction -- 1. Spatial Marketing and Geomarketing -- 1.1. Defining space -- 1.2. From geomarketing to spatial marketing -- 1.2.1. Spatial marketing: between economics and geography -- 1.2.2. Definition of...

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Profiling the natural food cooperative members : strategic implications in terms of market positioning and governance

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