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Academic brands and their impact on scientific endeavour : the case of business market research and researchers

Cova, Bernard; Ford, David; Salle, Robert - In: Industrial marketing management : the international … 38 (2009) 6, pp. 570-576

Persistent link: https://www.econbiz.de/10003889360

Firm-brand community value co-creation as alignment of practices

Skålén, Per; Pace, Stefano; Cova, Bernard - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 596-620

Persistent link: https://www.econbiz.de/10011309580

The transition from products to solutions : external business model fit and dynamics

Ferreira, Fabiana Nogueira Holanda; Proença, João F.; … - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1093-1101

Persistent link: https://www.econbiz.de/10010223464

The design of consumer experiences : managerial approaches for service companies

Carù, Antonella; Cova, Bernard - In: Managing consumer services : factory or theater?, (pp. 91-108). 2014

Persistent link: https://www.econbiz.de/10010478148

Project marketing : beyond competitive bidding

Cova, Bernard; Ghauri, Pervez N.; Salle, Robert S. - 2002

Persistent link: https://www.econbiz.de/10001631357

Start-ups and the mobilization of social interactions

Barès, Franck; Cova, Bernard; Nemani, Anicet - 2023

With this book comes a message that the authors have for management and entrepreneurship experts around the world. Beyond the myth of the 'start-up nation', 'hypergrowth', and speculation on future business value, there exists an alternative form of entrepreneurship that young entrepreneurs are...

Persistent link: https://www.econbiz.de/10014326351