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Assessing the effect of narrat...
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United States
Consumer behaviour
48
Konsumentenverhalten
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Relationship marketing
33
Beziehungsmarketing
30
Social Web
21
Social web
21
Service quality
16
Internet marketing
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Customer satisfaction
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marketing
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Dienstleistungsqualität
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Kundenzufriedenheit
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Lieferantenmanagement
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Narrative Methode
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Narrative method
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Supplier relationship management
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E-commerce
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Electronic Commerce
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Innovation
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Vertriebsweg
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Ruyter, Ko de
9
Wetzels, Martin
4
Cox, David
2
Grewal, Dhruv
2
Aguirre, Elizabeth
1
Altman, Daniel
1
Antioco, Michael
1
Blonska, Agnieszka
1
Chen, Ching-fu
1
Feinberg, Richard A.
1
Gangstad, Elizabeth
1
Gremler, Dwayne D.
1
Huang, Ming-Hui
1
Iyer, Bala
1
Kasper, Hans D. P.
1
Keeling, Debbie Isobel
1
Laer, Tony van
1
Lindgreen, Adam
1
Mahr, Dominik
1
Mo, Ce
1
O'Cass, Aron
1
Palmer, Roger
1
Parasuraman, A.
1
Pelser, Jan
1
Rafaeli, Anat
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Rozemeijer, Frank
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Storey, Chris
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Warrington, Patricia T.
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Contemporary research in e-branding
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of service research : JSR
1
Prometheus : critical studies in innovation
1
The journal of business & industrial marketing
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ECONIS (ZBW)
11
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1
Decomposing the effect of supplier development on relationship benefits : the role of relational capital
Blonska, Agnieszka
;
Storey, Chris
;
Rozemeijer, Frank
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
8
,
pp. 1295-1306
Persistent link: https://www.econbiz.de/10010227754
Saved in:
2
The effect of review writing on learning engagement in channel partner relationship management
Aguirre, Elizabeth
;
Mahr, Dominik
;
Ruyter, Ko de
; …
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 64-84
Persistent link: https://www.econbiz.de/10011810258
Saved in:
3
Multi-channel retailing and customer satisfaction : implications for e-CRM
Warrington, Patricia T.
;
Gangstad, Elizabeth
;
Feinberg, …
- In:
Contemporary research in e-branding
,
(pp. 280-291)
.
2009
Persistent link: https://www.econbiz.de/10003778273
Saved in:
4
A walk in customers' shoes : how attentional bias modification affects ownership of integrity-violating social media posts
Laer, Tony van
;
Ruyter, Ko de
;
Cox, David
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10009718240
Saved in:
5
Consumer affairs departments in the United States and the Netherlands : a comparative analysis
Ruyter, Ko de
- In:
Journal of consumer policy : consumer issues in law, …
20
(
1997
)
3
,
pp. 325-352
Persistent link: https://www.econbiz.de/10001233544
Saved in:
6
CIS : a new frontier for MIS
Ruyter, Ko de
- In:
Prometheus : critical studies in innovation
10
(
1992
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10001127045
Saved in:
7
Customer-supplier relationships in high technology markets 3.0
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Cox, David
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 94-101
Persistent link: https://www.econbiz.de/10012064195
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8
The future of frontline research : invited commentaries
Rafaeli, Anat
;
Altman, Daniel
;
Gremler, Dwayne D.
; …
- In:
Journal of service research : JSR
20
(
2017
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10011648268
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9
Unfolding the impacts of transaction-specific investments : moderation by out-of-the-channel-loop perceptions and achievement orientations
Mo, Ce
;
Yu, Ting
;
Ruyter, Ko de
;
Chen, Ching-fu
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 17-26
Persistent link: https://www.econbiz.de/10012026087
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10
Do different marketing practices require different leadership styles? : an exploratory study
Lindgreen, Adam
;
Palmer, Roger
;
Wetzels, Martin
; …
- In:
The journal of business & industrial marketing
24
(
2009
)
1
,
pp. 14-26
Persistent link: https://www.econbiz.de/10009524649
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