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United States
Konsumentenverhalten
79,140
Consumer behaviour
78,707
Markenführung
17,028
Brand management
17,006
Markenimage
10,869
Brand image
10,654
Theorie
9,949
Theory
9,782
Beziehungsmarketing
9,584
Relationship marketing
9,571
Werbewirkung
7,887
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7,662
Markenartikel
6,394
Brand
6,349
Online-Marketing
6,012
Internet marketing
5,949
USA
5,649
Kundenzufriedenheit
5,624
Customer satisfaction
5,623
Social Web
5,621
Social web
5,615
Online-Handel
5,486
Online retailing
5,472
Deutschland
5,389
Germany
5,013
Werbung
4,946
Advertising
4,806
Einzelhandel
4,389
Dienstleistungsqualität
4,386
Service quality
4,383
Retail trade
4,294
Marketingmanagement
3,705
Electronic Commerce
3,693
Marketing management
3,674
Verbraucherverhalten
3,565
E-commerce
3,551
Experiment
3,512
Emotion
3,409
Virales Marketing
2,906
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582
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Kaiser, Harry M.
20
Lusk, Jayson L.
20
Stavins, Joanna
15
Einav, Liran
14
Jang, Soocheong
14
McFadden, Daniel
13
Schuh, Scott
13
Tucker, Catherine
13
Agarwal, Sumit
12
Allcott, Hunt
12
Goldfarb, Avi
12
Han, Heesup
12
Richards, Timothy J.
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Dong, Diansheng
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Mueller, Barbara
11
Nayga, Rodolfo M.
11
Bronnenberg, Bart J.
10
Cawley, John H.
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Roe, Brian
10
Baghestani, Hamid
9
Barber, Nelson
9
Chomsisengphet, Souphala
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Yoon, Sukki
9
Bennett, Gregg
8
Burton, Scot
8
Carpenter, Jason M.
8
Choi, Yung Kyun
8
Diehl, Sandra
8
Finkelstein, Amy
8
Hawkins, Del I.
8
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National Bureau of Economic Research
55
American Marketing Association
8
Friedrich-Schiller-Universität Jena
5
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4
IGI Global
3
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
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Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
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1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
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1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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Working paper / National Bureau of Economic Research, Inc.
253
Journal of consumer research : JCR ; an interdisciplinary bimonthly
156
Journal of advertising research
86
Psychology & marketing
80
Journal of business research : JBR
77
Journal of retailing and consumer services
74
Journal of advertising : official publication of the American Academy of Advertising
64
International journal of hospitality management
61
Journal of fashion marketing and management
55
NBER working paper series
54
American journal of agricultural economics
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
51
The journal of consumer marketing
43
Journal of marketing theory and practice
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
41
Sport marketing quarterly : preferred journal of the Sport Marketing Association
41
The American economic review
38
International journal of consumer studies
37
The journal of brand management : an international journal
37
Journal of international consumer marketing
36
International journal of sport management and marketing : IJSMM
32
Journal of consumer behaviour : an international research review
32
American economic journal : a journal of the American Economic Association
31
International journal of retail & distribution management
30
Journal of marketing
30
Journal of sport management : the official journal of the North American Society of Sport Management
30
International journal of advertising : the quarterly review of marketing communications
29
The journal of product & brand management
28
Discussion paper / Centre for Economic Policy Research
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
Journal of the Academy of Marketing Science
25
Applied economics
23
Journal of travel and tourism marketing
23
European journal of marketing : EJM
22
Journal of business ethics : JOBE
22
Journal of promotion management : JPM
22
Services marketing quarterly
22
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
20
The review of economics and statistics
20
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ECONIS (ZBW)
5,429
USB Cologne (EcoSocSci)
10
RePEc
5
USB Cologne (business full texts)
1
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1
Revisiting the match-up hypothesis : effects of brand-incongruent celebrity endorsements
Törn, Fredrik
- In:
Journal of current issues and research in advertising : …
33
(
2012
)
1
,
pp. 20-36
Persistent link: https://www.econbiz.de/10009671506
Saved in:
2
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
3
Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
4
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
5
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
6
What makes a human brand authentic? : identifying the antecedents of celebrity authenticity
Moulard, Julie Guidry
;
Popp Garrity, Carolyn
;
Hamilton …
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10010527178
Saved in:
7
Multiple endorsers and multiple endorsements : the influence of message repetition, source congruence and involvement on brand attitudes
Rice, Dan Hamilton
;
Kelting, Katie
;
Lutz, Richard J.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
2
,
pp. 249-259
Persistent link: https://www.econbiz.de/10009569968
Saved in:
8
Endorser's attributes and its influence on attitude towards celebrity endorsement
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of applied business and economic …
13
(
2015
)
1
,
pp. 37-52
Persistent link: https://www.econbiz.de/10011376051
Saved in:
9
Celebrity endorsements in advertisements and consumer perceptions : a cross-cultural study
Biswas, Somdutta
;
Hussain, Mahmood
;
O'Donnell, Kathleen
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003857679
Saved in:
10
Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.
;
Strutton, David
- In:
Psychology & marketing
31
(
2014
)
4
,
pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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