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Brand culture and identity : concepts, methodologies, tools, and applications
Information Resources Management Association - 2019
frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional …Evolution of brand culture : a post-industrial revolution story / Sudhir Sharan, Suneel Kumar Prasad -- Space of … culture and brand in sequel of telugu films : a qualitative study / Rasu Chatrapathi Yadav -- Branding culture : a study of …
Persistent link: https://www.econbiz.de/10011857410
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Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun; Edwards, Steven M.; Youn, Seounmi; Yun, … - In: Journal of marketing communications 24 (2018) 2, pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
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Why do brands cause trouble? : a dialectical theory of consumer culture and branding
Holt, Douglas B. - 2009
Persistent link: https://www.econbiz.de/10003784803
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Does it pay to be first? : a cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands
Mady, Tarek T. - In: Journal of international consumer marketing 23 (2011) 3/4, pp. 276-296
Persistent link: https://www.econbiz.de/10009270613
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How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector; Fastoso, Fernando; Fukukawa, Kyoko - In: Journal of business research : JBR 103 (2019), pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
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Motivators of prestige brand purchase : testing cultural (in)stability of measures over time across the United States, Poland, and South Korea
Sung, Eunyoung Christine; Calantone, Roger J.; … - In: Journal of international consumer marketing 32 (2020) 1, pp. 15-32
Persistent link: https://www.econbiz.de/10012200797
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Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.; Ahluwalia, Rohini - In: Journal of consumer research : JCR ; an … 38 (2011/12) 5, pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
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Creating powerful brands in consumer, service, and industrial markets
De Chernatony, Leslie; McDonald, Malcolm - 2000 - 2nd ed., repr
Persistent link: https://www.econbiz.de/10000675294
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Market structure across retail formats
Hansen, Karsten T.; Singh, Vishal - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 656-673
Persistent link: https://www.econbiz.de/10003884999
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Creating brand names with meaning : the use of sound symbolism
Klink, Richard R. - 2010
Persistent link: https://www.econbiz.de/10003924148