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E-WOM : the new consumer megap...
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USA
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Glaeser, Edward L.
291
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236
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228
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224
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221
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218
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211
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206
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204
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203
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198
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195
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195
Stulz, René M.
193
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192
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188
Haltiwanger, John C.
187
Mitchell, Olivia S.
186
Kotlikoff, Laurence J.
182
Caporale, Guglielmo Maria
181
Feldstein, Martin S.
176
Burkhauser, Richard V.
171
Currie, Janet M.
166
Card, David E.
163
Fairlie, Robert W.
163
Viscusi, W. Kip
163
Gil-Alaña, Luis A.
162
Wise, David A.
162
Slemrod, Joel
159
Acemoglu, Daron
157
Hamermesh, Daniel S.
156
Bloom, Nicholas
154
Borjas, George J.
153
Audretsch, David B.
149
Gordon, Robert J.
147
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140
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Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
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Journal of political economy
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The quarterly journal of economics
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Challenge
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American economic journal : a journal of the American Economic Association
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ILR review : the journal of work and policy
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EconStor
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BASE
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1
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
2
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
3
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
4
Online persuasion : how the written word drives WOM ; evidence from consumer-generated product reviews
Li, Jin
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 239-257
Persistent link: https://www.econbiz.de/10009127054
Saved in:
5
Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham
;
Gopinath, Shyam
;
Carson, Steve
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
Saved in:
6
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
7
Exploring social influence effect on mobile marketing behaviors of young consumers in the
USA
and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
8
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
9
A targeted approach to viral marketing
Mochalova, Anastasia
;
Nanopoulos, Alexandros
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
Saved in:
10
Electronic word-of-mouth and online reviews in tourism services : the use of twitter by tourists
Sotiriadis, Marios D.
;
Van Zyl, Cinà
- In:
Electronic commerce research
13
(
2013
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10009725048
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