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~subject:"United States"
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United States
Consumer behaviour
83,816
Konsumentenverhalten
81,366
Brand management
17,810
Markenführung
17,397
Marketingmanagement
17,195
Marketing management
16,604
Theorie
12,684
Theory
12,507
Relationship marketing
11,177
Beziehungsmarketing
11,125
Markenimage
9,398
Brand image
9,339
Markenartikel
9,315
Brand
8,276
Deutschland
7,046
USA
6,779
Germany
6,414
Marketing
6,123
Social Web
6,122
Social web
6,117
Online-Marketing
6,116
Customer satisfaction
6,061
Internet marketing
6,047
Kundenzufriedenheit
5,887
Online-Handel
5,833
Online retailing
5,822
Einzelhandel
4,817
Retail trade
4,742
Service quality
4,645
Dienstleistungsqualität
4,590
Werbewirkung
4,335
Advertising effects
4,275
Electronic Commerce
4,144
E-commerce
3,976
Werbung
3,938
Advertising
3,909
Verbraucherverhalten
3,609
Market segmentation
3,608
Experiment
3,524
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Undetermined
1,101
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661
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Article
4,504
Book / Working Paper
1,946
Journal
14
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Article in journal
4,004
Aufsatz in Zeitschrift
4,004
Graue Literatur
938
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938
Arbeitspapier
788
Working Paper
788
Aufsatz im Buch
469
Book section
469
Hochschulschrift
193
Thesis
163
Collection of articles of several authors
125
Sammelwerk
125
Case study
105
Fallstudie
105
Lehrbuch
74
Textbook
67
Collection of articles written by one author
61
Sammlung
61
Aufsatzsammlung
48
Reprint
36
Glossar enthalten
27
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27
Konferenzschrift
25
Conference paper
23
Konferenzbeitrag
23
Bibliografie enthalten
21
Bibliography included
21
Guidebook
21
Ratgeber
21
Conference proceedings
19
Systematic review
15
Übersichtsarbeit
15
Amtsdruckschrift
14
Government document
14
Bibliografie
11
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9
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5
Handbuch
5
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5
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5
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English
6,313
German
135
French
13
Undetermined
6
Spanish
2
Swedish
1
Author
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Kaiser, Harry M.
22
Lusk, Jayson L.
20
Kotler, Philip
16
Stavins, Joanna
16
Einav, Liran
14
Bronnenberg, Bart J.
13
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Dubé, Jean-Pierre
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
10
Kaplan, Greg
10
Kolstad, Jonathan
10
Richards, Timothy J.
10
Roe, Brian
10
Baghestani, Hamid
9
Barber, Nelson
9
Blankson, Charles
9
Chintagunta, Pradeep K.
9
Chomsisengphet, Souphala
9
Grewal, Dhruv
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Schroeder, Ted C.
9
Viswanathan, Madhu
9
Waldfogel, Joel
9
Yoon, Sukki
9
Burke, Marshall
8
Calantone, Roger J.
8
Carpenter, Jason M.
8
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National Bureau of Economic Research
73
American Marketing Association
18
IGI Global
5
American Management Association
4
Friedrich-Schiller-Universität Jena
4
USA / Bureau of Foreign and Domestic Commerce
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
Federal Reserve Bank of New York
3
NetLibrary, Inc
3
USA / General Accounting Office
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
European University Institute / Department of Economics
2
INSEAD
2
Information Resources Management Association
2
OECD
2
The Wharton Financial Institutions Center
2
USDA, ERS
2
Academy of Marketing
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Arthur D. Little, Inc
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Centre of Policy Studies
1
Committee on Continuing Professional Education
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
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Working paper / National Bureau of Economic Research, Inc.
269
Journal of consumer research : JCR ; an interdisciplinary bimonthly
151
Journal of business research : JBR
92
NBER working paper series
74
Journal of retailing and consumer services
73
Psychology & marketing
69
International journal of hospitality management
57
American journal of agricultural economics
54
Journal of fashion marketing and management
53
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
The journal of consumer marketing
46
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Journal of marketing
43
Journal of marketing theory and practice
43
Journal of advertising research
41
The American economic review
41
The journal of brand management : an international journal
38
International journal of consumer studies
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
36
Journal of international consumer marketing
35
American economic journal : a journal of the American Economic Association
31
International journal of retail & distribution management
31
International journal of sport management and marketing : IJSMM
31
Journal of consumer behaviour : an international research review
31
Journal of the Academy of Marketing Science
31
European journal of marketing : EJM
30
Journal of sport management : the official journal of the North American Society of Sport Management
27
The journal of product & brand management
27
Discussion paper / Centre for Economic Policy Research
26
The review of economics and statistics
26
Applied economics
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of business ethics : JOBE
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of marketing management : MM
24
Journal of food products marketing
23
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
23
Services marketing quarterly
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of advertising : official publication of the American Academy of Advertising
22
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Source
All
ECONIS (ZBW)
6,440
USB Cologne (EcoSocSci)
13
RePEc
6
BASE
2
Other ZBW resources
2
USB Cologne (business full texts)
1
Showing
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date (oldest first)
1
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
2
Brand
strength : building and testing models based on experiential information
Walser, Martin G.
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001876079
Saved in:
3
Competition between generic and
brand
name drugs : new evidence from the U.S. pharmaceutical market
Cavaliere, Alberto
;
Moayedizadeh, Ashin
-
2022
Persistent link: https://www.econbiz.de/10014232582
Saved in:
4
Feedback Stackelberg equilibrium strategies when the private label competes with the national
brand
Amrouche, Nawel
;
Martín Herrán, Guiomar
;
Zaccour, Georges
-
2008
Persistent link: https://www.econbiz.de/10003786967
Saved in:
5
Marketing-related motives in mergers and acquisitions : the perspective of the US food industry
Dahlhoff, Denise
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001666503
Saved in:
6
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
7
What is holding private label back in the United States and in emerging markets?
Steenkamp, Jan-Benedict E. M.
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10014527075
Saved in:
8
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
9
Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
10
How to do business in branded goods : the construction and use of the marketing plan
Morgan, Eric A. G.
-
1972
Persistent link: https://www.econbiz.de/10002513508
Saved in:
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