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Consumer identity work as moral protagonism : how myth and ideology animate a brand-mediated moral conflict
Luedicke, Marius K.; Thompson, Craig J.; Giesler, Markus - In: Journal of consumer research : JCR ; an … 36 (2009/10) 6, pp. 1016-1032
Persistent link: https://www.econbiz.de/10003962964
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Boundaries of self-expression : identity saruration and brand preferences in consumer choice
Chernev, Alexander; Gal, David - In: MSI reports : working paper series (2009) 1, pp. 103-119
Persistent link: https://www.econbiz.de/10003857403
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The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context
Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47
Persistent link: https://www.econbiz.de/10009007096
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Symbolic brands and authenticity of identity performance
Elliott, Richard; Davies, Andrea - In: Brand culture, (pp. 155-170). 2005
Persistent link: https://www.econbiz.de/10003239380
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Investigating relationships between adolescents' liking for an apparel brand and brand self congruency
Rhee, Jongeun; Johnson, Kim K. P. - In: Young consumers : insight and ideas for responsible … 13 (2012) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10009536033
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How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector; Fastoso, Fernando; Fukukawa, Kyoko - In: Journal of business research : JBR 103 (2019), pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
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Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella; Wheeler, S. Christian; Shiv, Baba - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
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Psychometric modeling as a tool to investigate heterogeneous response scale use
Henninger, Mirka - 2019
Respondents use different ways to respond to rating scale items. Hence, item responses do not only capture the trait to be measured, but also the way respondents react to rating scales. So-called response styles have been incorporated in a variety of psychometric modeling approaches and...
Persistent link: https://www.econbiz.de/10012144978
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Too much of a good thing? : examining how proactive personality affects employee brand performance under formal and informal organizational support
Xiong, Lina; King, Ceridwyn - In: International journal of hospitality management 68 (2018), pp. 12-22
Persistent link: https://www.econbiz.de/10011811126
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Branding television news in a multichannel environment : an exploratory study of network news brand personality
Chan-Olmsted, Sylvia M.; Cha, Jiyoung - In: JMM : the international journal on media management 9 (2007) 4, pp. 135-150
Persistent link: https://www.econbiz.de/10003607002