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Estimating the Value of Offsite Tracking Data to Advertisers : Evidence from Meta
Wernerfelt, Nils; Tuchman, Anna; Shapiro, Bradley; … - National Bureau of Economic Research - 2024
Facebook and Instagram. We first estimate advertising effectiveness at baseline across our broad sample. We then estimate the …
Persistent link: https://www.econbiz.de/10015056091
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The social business imperative : adapting your business model to the always-connected customer
Shih, Clara - 2016
Persistent link: https://www.econbiz.de/10011474309
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The role of social networks for business in the marketing communications
Jerman, Damjana; Završnik, Bruno - In: Analele ştiinţifice ale Univerşităţii Alexandru … 59 (2012) 1, pp. 155-168
Persistent link: https://www.econbiz.de/10010128467
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The adoption of new technology by listed companies : the case of Twitter
Xiong, Feng; Nelson, Jodie; Bodle, Kerry - In: Technology analysis & strategic management 30 (2018) 7, pp. 852-865
Persistent link: https://www.econbiz.de/10011911707
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Facebook-Marketing
Palme, Inga - 2015 - 1. Aufl.
Persistent link: https://www.econbiz.de/10011326336
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The management of digital marketing strategies in social network services : a comparison between American and European organizations
Matosas-López, Luis - In: Journal of open innovation : technology, market, and … 7 (2021) 1/65, pp. 1-16
its audience, American organizations tolerate a greater degree of one-way communication. The author concludes that the …
Persistent link: https://www.econbiz.de/10012490445
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A targeted approach to viral marketing
Mochalova, Anastasia; Nanopoulos, Alexandros - In: Electronic commerce research and applications 13 (2014) 4, pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
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How Social Media Drove the 2016 US Presidential Election : A Longitudinal Topic and Platform Analysis
Kübler, Raoul - 2020
Twitter, Facebook, and Instagram. Persistence modeling reveals that donations followed rather than drove the candidates' polls … had minimal impact, fake news on Clinton's emails, shared on her Facebook page, greatly damaged her election chances. This …
Persistent link: https://www.econbiz.de/10012827141
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Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada; Masterson, Jonathan P., IV; … - In: Health marketing quarterly 39 (2022) 3, pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
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Branded! : How retailers engage consumers with social media and mobility
Brennan, Bernie; Schafer, Lori - 2010
retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social …
Persistent link: https://www.econbiz.de/10008700030