Similar Search Results

Values and goals of Chinese sport consumers contrary to American counterparts

Lee, Donghun; Zhang, Yinghui; Cottingham, Michael; … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 11-28

Persistent link: https://www.econbiz.de/10011695247

Competition and sustainability : the impact of consumer awareness

Galbreth, Michael R.; Ghosh, Bikram - In: Decision sciences : DS 44 (2013) 1, pp. 127-159

Persistent link: https://www.econbiz.de/10009717187

Young Generation Y consumers' perceptions of sustainability in the apparel industry

Hill, Jessica; Lee, Hyun-hwa - In: Journal of fashion marketing and management 16 (2012) 4, pp. 477-491

Persistent link: https://www.econbiz.de/10009667804

Sustainable consumption : introspecting across multiple lived cultures

Banbury, Catherine; Stinerock, Robert; Subrahmanyan, Saroja - In: Journal of business research : JBR 65 (2012) 4, pp. 497-503

Persistent link: https://www.econbiz.de/10009512749

Moderating effects of demographics on green information system adoption

Dalvi-Esfahani, Mohammad; Shahbazi, Hamed; Nilashi, … - In: International journal of innovation and technology … 16 (2019) 1, pp. 1950008-1-1950008-24

Persistent link: https://www.econbiz.de/10012058982

The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context

Gwinner, Kevin; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 410-426

Persistent link: https://www.econbiz.de/10003743644

Buying tickets : capturing the dynamic factors that drive consumer purchase decisions for sporting events

Moe, Wendy W.; Fader, Peter; Kahn, Barry - 2011

Persistent link: https://www.econbiz.de/10009376818

American sports in an age of consumption : how commercialization is changing the game

Hillman, Cory - 2016

"Sports are not what they used to be. The larger social meanings sports hold for fans are being eclipsed by their … American consumer culture affects professional and collegiate sports, reducing fans to consumers and trivializing sports …

Persistent link: https://www.econbiz.de/10011553504

Perceptions of highly identified fans regarding rival teams in US intercollegiate football and men's basketball

Havard, Cody T.; Reams, Lamar; Gray, Dianna P. - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 116-132

Persistent link: https://www.econbiz.de/10010399901

Brand associations in the fitness segment of the sports industry in the United States : extending spectator sports branding conceptualisations and dimensions to participatory

Williams, Antonio S.; Pedersen, Paul M.; Walsh, Patrick - In: International journal of sports marketing & sponsorship 14 (2012/13) 1, pp. 34-50

Persistent link: https://www.econbiz.de/10009685014

1
2
3
4
5
6
7
8
9
10
Next
Last