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Gerontographics : life-stage segmentation for marketing strategy development
Moschis, George P. - 1996
Persistent link: https://www.econbiz.de/10014385597
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Segmenting demand for long-term care insurance among mature consumers
Moschis, George P.; Weaver, S. Todd - In: Services marketing quarterly 31 (2010) 1, pp. 106-115
Persistent link: https://www.econbiz.de/10003953057
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Making ends meet : how will the elderly manage their finances and post-retirement expenses?
Moschis, George P.; Burkhalter, Janée N. - In: Journal of financial services marketing : JFSM 12 (2007/08) 3, pp. 235-241
Persistent link: https://www.econbiz.de/10003698320
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Mature consumers' selection of apparel and footwear brands and department stores
Moschis, George P.; Ferguson, Jodie L.; Zhu, Meng - In: International journal of retail & distribution management 39 (2011) 10, pp. 785-801
Persistent link: https://www.econbiz.de/10009376910
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Cultural and age-related differences in reliability : an empirical study in the United States, Japan and Malaysia
Moschis, George P.; Fon Sim Ong; Abessi, Masoud; … - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 141-151
Persistent link: https://www.econbiz.de/10009426790
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Affluent mature consumers : preference and patronisation for financial services
Moschis, George P.; Nguyen Hung Vu - In: Journal of financial services marketing : JFSM 13 (2008/09) 3, pp. 259-267
Persistent link: https://www.econbiz.de/10003802572
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When consumer behavior goes bad : an investigation of adolescent shoplifting
Cox, Dena - In: Journal of consumer research : JCR ; an … 17 (1990) 2, pp. 149-159
Persistent link: https://www.econbiz.de/10001097311
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A socialization perspective on selected consumer characteristics of the elderly
Smith, Ruth Belk - In: Journal of consumer affairs : official publication of … 19 (1985) 1, pp. 74-95
Persistent link: https://www.econbiz.de/10001020623
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Reckless financial behaviors : an exploratory life course study of French and American consumers
Benmoyal-Bouzaglo, Sarah; Moschis, George P.; Mathur, Anil - In: Journal of global scholars of marketing science : … 29 (2019) 4, pp. 440-456
Persistent link: https://www.econbiz.de/10012257912
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How do information sources shape voters' political views? : comparing mainstream and social-media effects on democrats, republicans, and the undecided
Mathur, Anil; Moschis, George P. - In: Journal of advertising research 62 (2022) 2, pp. 177-195
Persistent link: https://www.econbiz.de/10013325506