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"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Marketing performativity : theories, practices and devices, (pp. 37-60). 2017
Persistent link: https://www.econbiz.de/10011616285
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Integrated marketing communication : advertising and promotion in a digital world
Juska, Jerome M. - 2018
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand...
Persistent link: https://www.econbiz.de/10011754596
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Covert marketing unmasked : a legal and regulatory guide for practices that mask marketing messages
Petty, Ross D.; Andrews, J. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10003717267
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Increasing purchasing intention of eco-efficient products : the role of the advertising communication strategy and the branding strategy
Lopes, Evandro Luiz; Veiga, Ricardo Teixeira - In: The journal of brand management : an international journal 26 (2019) 5, pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
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Supporting customers to sell used goods : profitability and environmental implications
Xue, Yu; Demirag, Ozgun Caliskan; Chen, Youhua; Yu, Yugang - In: International journal of production economics 206 (2018), pp. 220-232
Persistent link: https://www.econbiz.de/10011948381
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Zipcar Incorporated : do we really need to own our automobiles?
Rovenpor, Janet L. - In: Humanistic management in practice, (pp. 290-306). 2011
Persistent link: https://www.econbiz.de/10008824679
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Strategies for the green economy : opportunities and challenges in the new world of business
Makower, Joel - 2009
Persistent link: https://www.econbiz.de/10003716302
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The marketing of greens
Park, J. W.; Smith, M. E. - 1942
Persistent link: https://www.econbiz.de/10002610912
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Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc - 1994
Persistent link: https://www.econbiz.de/10000909454
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Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald - 1996
Persistent link: https://www.econbiz.de/10000622388