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United States
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3,581
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3,312
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3,173
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3,087
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3,082
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2,754
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2,750
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2,573
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2,542
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2,535
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2,441
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2,430
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2,339
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2,174
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2,128
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20
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16
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14
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12
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11
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9
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David Rockefeller Center for Latin American Studies
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Edward Elgar Publishing
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Discussion paper series / IZA
45
NBER working paper series
44
Journal of advertising research
39
National tax journal
22
Journal of public economics
20
The review of financial studies
20
The review of economics and statistics
19
International journal of nonprofit & voluntary sector marketing
18
Journal of travel and tourism marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
American economic journal : a journal of the American Economic Association
16
CESifo working papers
16
Economic inquiry : journal of the Western Economic Association International
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Nonprofit management & leadership
15
The journal of socio-economics
15
International journal of internet marketing and advertising : IJIMA
14
Psychology & marketing
14
The journal of finance : the journal of the American Finance Association
14
Working papers / Harvard Business School, Division of Research
14
Journal of business research : JBR
13
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
13
Working paper
13
International journal of electronic marketing and retailing : IJEMR
12
International journal of hospitality management
12
Journal of advertising : official publication of the American Academy of Advertising
12
The American economic review
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The quarterly journal of economics
12
Information systems research : ISR
11
Journal of business ethics : JOBE
11
Journal of human resources : JHR
11
SpringerLink / Bücher
11
Corporate reputation review : an international journal
10
Discussion papers / CEPR
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of nonprofit & public sector marketing
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Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
3,173
RePEc
14
USB Cologne (EcoSocSci)
14
EconStor
5
BASE
1
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1
Exploring social influence effect on mobile marketing behaviors of young consumers in the USA and Mexico
Oyedele, Adesegun
;
Goenner, Emily
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
2
,
pp. 250-272
Persistent link: https://www.econbiz.de/10014511562
Saved in:
2
A targeted approach to viral marketing
Mochalova, Anastasia
;
Nanopoulos, Alexandros
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 283-294
Persistent link: https://www.econbiz.de/10011348317
Saved in:
3
A new framework of electronic word-of-mouth in social networking sites : the system-based approach
Jami Pour, Mona
;
Lotfiyan, Zahra
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 48-70
Persistent link: https://www.econbiz.de/10012199990
Saved in:
4
No comment?! : the drivers of reactions to online posts in professional groups
Rooderkerk, Robert P.
;
Pauwels, Koen H.
- In:
MSI reports : working paper series
(
2011
)
4
,
pp. 63-103
Persistent link: https://www.econbiz.de/10009559371
Saved in:
5
The Britney Spears universe : social media and viral marketing at its best
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
55
(
2012
)
1
,
pp. 27-31
Persistent link: https://www.econbiz.de/10009500649
Saved in:
6
Consumers' rules of engagement in online information exchanges
Poddar, Amit
;
Mosteller, Jill
;
Ellen, Pam Scholder
- In:
Journal of consumer affairs : official publication of …
43
(
2009
)
3
,
pp. 419-448
Persistent link: https://www.econbiz.de/10009531912
Saved in:
7
Electronic word-of-mouth and online reviews in tourism services : the use of twitter by tourists
Sotiriadis, Marios D.
;
Van Zyl, Cinà
- In:
Electronic commerce research
13
(
2013
)
1
,
pp. 103-124
Persistent link: https://www.econbiz.de/10009725048
Saved in:
8
E-WOM and accommodation : an analysis of the factors that influence travelers’ adoption of information from online reviews
Filieri, Raffaele
;
McLeay, Fraser
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10010235908
Saved in:
9
Did you tell me the truth? : the influence of online community on eWOM
Yang, Jun
;
Mai, Enping
;
Ben-Ur, Joseph
- In:
International journal of market research : JMRS ; the …
54
(
2012
)
3
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009562254
Saved in:
10
The rock in the pond : how online buzz and offline WOM can make a strong message even more powerful
LaPointe, Pat
- In:
Journal of advertising research
51
(
2011
)
3
,
pp. 456-457
Persistent link: https://www.econbiz.de/10009383712
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