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Aww effect : engaging consumer...
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United States
Consumer behaviour
109
Konsumentenverhalten
102
Customer satisfaction
42
Service quality
40
Dienstleistungsqualität
39
Beziehungsmarketing
38
Relationship marketing
38
Kundenzufriedenheit
37
Corporate social responsibility
27
Beschwerdemanagement
24
Complaint management
24
Gastronomie
23
Restaurant industry
23
Corporate Social Responsibility
22
Hotel industry
21
Hotellerie
21
USA
21
Emotion
16
Hospitality industry
16
Gastgewerbe
15
Preismanagement
14
Pricing strategy
14
Experiment
13
Customer service
10
Gender
10
Kundenservice
10
Advertising effects
9
CSR
9
Werbewirkung
9
Internet marketing
8
Loyalty program
8
Online-Marketing
8
Viral marketing
8
Virales Marketing
8
Geschlecht
7
Kundenbindungsprogramm
7
Power
7
Advertising
6
Consumer behavior
6
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English
21
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Mattila, Anna S.
21
Hanks, Lydia
3
O'Neill, John
3
Wang, Chen-ya
3
Choi, Choongbeom
2
Yang, Wan
2
Aldás, Joaquin
1
Andreu, Luisa
1
Bartlett, Albert
1
Guillet, Basak Denizci
1
Hanson, Bjorn
1
Hou, Yuansi
1
Jansen, Bernard J.
1
Jolly, Phillip M.
1
Kim, Ellen Eun Kyoo
1
Lee, Seoki
1
Miao, Li
1
Mount, Dan
1
Noone, Breffni M.
1
Shin, Joongwon
1
Shoemaker, Stowe
1
Xiao, Qu
1
Yeon, Jihwan
1
Zhang, Lu
1
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International journal of hospitality management
6
Journal of service management
2
Journal of travel and tourism marketing
2
Breaking new ground in theory and practice
1
Cornell hospitality quarterly : CQ
1
Handbook of pricing research in marketing
1
International journal of contemporary hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of financial services marketing : JFSM
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Managing service quality : MSQ ; an international journal
1
The Cornell School of hotel administration handbook of applied hospitality strategy
1
The journal of services marketing
1
Tourism economics : the business and finance of tourism and recreation
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ECONIS (ZBW)
21
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1
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21
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1
In search of diners responsive to health cues : insights from U.S. consumers
Shin, Joongwon
;
Mattila, Anna S.
- In:
International journal of hospitality management
82
(
2019
),
pp. 260-269
Persistent link: https://www.econbiz.de/10012121733
Saved in:
2
The relationship of sales and marketing expenses to hotel performance in the United States
O'Neill, John
;
Hanson, Bjorn
;
Mattila, Anna S.
- In:
Cornell hospitality quarterly : CQ
49
(
2008
)
4
,
pp. 355-363
Persistent link: https://www.econbiz.de/10003774190
Saved in:
3
Pricing in services
Shoemaker, Stowe
;
Mattila, Anna S.
- In:
Handbook of pricing research in marketing
,
(pp. 535-556)
.
2009
Persistent link: https://www.econbiz.de/10003819777
Saved in:
4
Strategic hotel development and positioning : the effects of revenue drivers on profitability
O'Neill, John
;
Mattila, Anna S.
- In:
The Cornell School of hotel administration handbook of …
,
(pp. 929-937)
.
2010
Persistent link: https://www.econbiz.de/10008667100
Saved in:
5
An examination of explanation typology on perceived informational fairness in the context of air travel
Wang, Chen-ya
;
Mattila, Anna S.
;
Bartlett, Albert
- In:
Journal of travel and tourism marketing
26
(
2009
)
8
,
pp. 795-805
Persistent link: https://www.econbiz.de/10003952666
Saved in:
6
A grounded theory model of service providers' stress, emotion, and coping during intercultural service encounters
Wang, Chen-ya
;
Mattila, Anna S.
- In:
Managing service quality : MSQ ; an international journal
20
(
2010
)
4
,
pp. 328-342
Persistent link: https://www.econbiz.de/10008655294
Saved in:
7
Time styles and waiting in crowded service environments
Mattila, Anna S.
;
Hanks, Lydia
- In:
Journal of travel and tourism marketing
29
(
2012
)
3/4
,
pp. 327-334
Persistent link: https://www.econbiz.de/10009571560
Saved in:
8
A branding model for web search engines
Zhang, Lu
;
Jansen, Bernard J.
;
Mattila, Anna S.
- In:
International journal of internet marketing and …
7
(
2012
)
3
,
pp. 195-216
Persistent link: https://www.econbiz.de/10009576341
Saved in:
9
Effects of message appeal when communicating CSR initiatives
Andreu, Luisa
;
Mattila, Anna S.
;
Aldás, Joaquin
- In:
Breaking new ground in theory and practice
,
(pp. 263-277)
.
2011
Persistent link: https://www.econbiz.de/10009380718
Saved in:
10
The role of tie strength on consumer dissatisfaction responses
Yang, Wan
;
Mattila, Anna S.
- In:
International journal of hospitality management
31
(
2012
)
2
,
pp. 399-404
Persistent link: https://www.econbiz.de/10009503304
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