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18
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16
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9
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7
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7
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7
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7
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Peterson Institute for International Economics
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116
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NBER working paper series
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Journal of macromarketing : examining the interactions among markets, marketing, and society
27
History of marketing thought ; Volume 1
25
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23
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20
Journal of historical research in marketing
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Trade information bulletin
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The review of economics and statistics
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Federal reserve bulletin
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Intereconomics : review of European economic policy
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Political marketing in the United States
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American journal of agricultural economics
12
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ECONIS (ZBW)
4,121
USB Cologne (EcoSocSci)
78
RePEc
27
EconStor
6
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1
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1
End-user contribution to logistics value co-creation : a series of exploratory studies
Bahn, Kenneth D.
;
Granzin, Kent L.
;
Tokman, Mert
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010503353
Saved in:
2
Introduction to service-dominant logic : from propositions to practice
Ballantyne, David
;
Williamson, John
;
Aitken, Robert
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 179-180
Persistent link: https://www.econbiz.de/10008934080
Saved in:
3
Evolution of service-dominant logic : towards a paradigm and metatheory of the market and value cocreation?
Brodie, Roderick J.
;
Löbler, Helge
;
Fehrer, Julia
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 3-12
Persistent link: https://www.econbiz.de/10012064149
Saved in:
4
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
Saved in:
5
An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation
Abid, Aman
;
Harrigan, Paul
- In:
Australasian marketing journal
28
(
2020
)
2
,
pp. 71-82
Persistent link: https://www.econbiz.de/10012253924
Saved in:
6
Managing the
politics
of value propositions
Corvellec, Hervé
;
Hultman, Johan
- In:
Marketing theory
14
(
2014
)
4
,
pp. 355-375
Persistent link: https://www.econbiz.de/10011346940
Saved in:
7
Using practice theory to analyse value propositions and value facilitation in self-reliance training
Ellway, Benjamin P. W.
- In:
International journal of services, economics and management
6
(
2014
)
2
,
pp. 181-192
Persistent link: https://www.econbiz.de/10010432143
Saved in:
8
Service Science Management Engineering and Design (SSMED) : a semiautomatic literature review
Troisi, Orlando
;
Sarno, Debora
;
Maione, Gennaro
;
Loia, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1015-1046
Persistent link: https://www.econbiz.de/10012178602
Saved in:
9
Broadening the concept of
marketing
Kotler, Philip
;
Levy, Sidney J.
-
2008
Persistent link: https://www.econbiz.de/10003717368
Saved in:
10
Broadening the concept of
marketing
- too far
Luck, David Johnston
-
2008
Persistent link: https://www.econbiz.de/10003717371
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