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The COVID-19 threat and luxury advertising

Baek, Tae Hyun; Kim, Jungkeun; Yoon, Sukki; Choi, Yung Kyun - In: Journal of consumer behaviour 22 (2023) 3, pp. 582-596

Persistent link: https://www.econbiz.de/10014326136

Examining the relationship between advertising expenditures and sales of quick-service restaurants in the United States

Kamal, Sara; Wilcox, Gary B. - In: Journal of food products marketing 20 (2014) 1, pp. 55-74

Persistent link: https://www.econbiz.de/10010355136

Brand advertising in an access-ownership world : how marketing channels impact message persuasiveness

Harding, Lora Mitchell; Schenkel, Mark T. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 51-72

Persistent link: https://www.econbiz.de/10011749105

Consumer demand under price uncertainty : empirical evidence from the market for cigarettes

Coppejans, Mark; Gilleskie, Donna B.; Sieg, Holger; … - 2006

Persistent link: https://www.econbiz.de/10003317718

A study of perceived risk and risk reduction of purchasing air-tickets online

Kim, Lisa Hyunjung; Qu, Hailin; Kim, Dong Jin - In: Journal of travel and tourism marketing 26 (2009) 3, pp. 203-224

Persistent link: https://www.econbiz.de/10003868740

The market for quacks

Spiegler, Ran - In: The review of economic studies 73 (2006) 4, pp. 1113-1131

Persistent link: https://www.econbiz.de/10003378037

Social learning and peer effects in consumption : evidence from movie sales

Moretti, Enrico - 2008

"Using box-office data for all movies released between 1982 and 2000, I test the implications of a simple model of social learning in which the consumption decisions of individuals depend on information they receive from their peers. The model predicts different box office sales dynamics...

Persistent link: https://www.econbiz.de/10003680517

Inattentiveness

Reis, Ricardo - 2004

Persistent link: https://www.econbiz.de/10003387334

Consumer demand under price uncertainty : empirical evidence from market for cigarettes

Coppejans, Mark; Gilleskie, Donna B.; Sieg, Holger; … - In: The review of economics and statistics 89 (2007) 3, pp. 510-521

Persistent link: https://www.econbiz.de/10003509909

Social learning and peer effects in consumption : evidence from movie sales

Moretti, Enrico - In: The review of economic studies 78 (2011) 1, pp. 356-393

Persistent link: https://www.econbiz.de/10009162027

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