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~subject:"United States"
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United States
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Markenführung
16,997
Brand management
16,975
Markenimage
10,848
Brand image
10,633
Theorie
10,536
Theory
10,317
Relationship marketing
9,657
Beziehungsmarketing
9,655
Markenartikel
6,336
Brand
6,324
Customer satisfaction
5,750
Kundenzufriedenheit
5,734
Social Web
5,515
Social web
5,508
Online-Handel
5,500
Online retailing
5,482
USA
5,442
Deutschland
5,440
Online-Marketing
5,193
Internet marketing
5,148
Germany
5,011
Service quality
4,507
Dienstleistungsqualität
4,501
Einzelhandel
4,458
Retail trade
4,359
Werbewirkung
4,099
Advertising effects
4,045
Electronic Commerce
3,720
Experiment
3,672
Marketingmanagement
3,614
E-commerce
3,591
Marketing management
3,585
Verbraucherverhalten
3,564
Werbung
3,388
Advertising
3,335
Emotion
3,287
Privater Konsum
3,251
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Online availability
All
Undetermined
901
Free
731
Type of publication
All
Article
3,640
Book / Working Paper
1,547
Journal
11
Type of publication (narrower categories)
All
Article in journal
3,313
Aufsatz in Zeitschrift
3,313
Graue Literatur
870
Non-commercial literature
870
Working Paper
759
Arbeitspapier
758
Aufsatz im Buch
316
Book section
316
Hochschulschrift
151
Thesis
128
Collection of articles of several authors
68
Sammelwerk
68
Case study
60
Fallstudie
60
Collection of articles written by one author
49
Sammlung
49
Lehrbuch
36
Textbook
35
Aufsatzsammlung
34
Reprint
25
Conference paper
19
Konferenzbeitrag
19
Amtsdruckschrift
17
Government document
17
Bibliografie enthalten
13
Bibliography included
13
Glossar enthalten
12
Glossary included
12
Systematic review
12
Übersichtsarbeit
12
Guidebook
11
Konferenzschrift
11
Ratgeber
11
Bibliografie
7
Conference proceedings
5
Interview
5
Statistik
5
Statistics
4
Company information
3
Firmeninformation
3
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Language
All
English
5,094
German
86
French
15
Undetermined
7
Spanish
1
Swedish
1
Author
All
Lusk, Jayson L.
20
Stavins, Joanna
19
Schuh, Scott
17
Einav, Liran
14
Agarwal, Sumit
13
Jang, Soocheong
13
McFadden, Daniel
13
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Blundell, Richard W.
11
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Bronnenberg, Bart J.
10
Cawley, John H.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaiser, Harry M.
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Roe, Brian
10
Willen, Paul
10
Baghestani, Hamid
9
Barber, Nelson
9
Chomsisengphet, Souphala
9
Hayashi, Fumiko
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Yoon, Sukki
9
Carpenter, Jason M.
8
Finkelstein, Amy
8
Goldfarb, Avi
8
Hawkins, Del I.
8
Hurst, Erik
8
Kiser, Elizabeth K.
8
McFadden, Dawn Thilmany
8
Richards, Timothy J.
8
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Institution
All
National Bureau of Economic Research
56
American Marketing Association
8
Friedrich-Schiller-Universität Jena
5
USA / Bureau of Foreign and Domestic Commerce
4
Federal Reserve Bank of New York
2
IGI Global
2
INSEAD
2
Information Resources Management Association
2
Universität Mannheim
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association
1
Books on Demand GmbH <Norderstedt>
1
Boston College / Department of Economics
1
Brookings Institution
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
Bureau of International Labor Affairs
1
Business Information Centre <Toronto>
1
Centre d'Observation Economique
1
Centre of Policy Studies
1
Chambre de commerce et d'industrie de Paris
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Cornell University / Department of Applied Economics and Management
1
Department of Labor
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Ecole des hautes études commerciales <Montréal> / Institut d'économie appliquée
1
European University Institute / Department of Economics
1
Europäische Zentralbank / Eurosystem Household Finance and Consumption Network
1
Fachhochschule Reutlingen / European School of Business
1
Federal Reserve Bank of Chicago / Research Dept
1
Federal Reserve Bank of San Francisco
1
Federal Reserve Bank of St. Louis
1
Federal Reserve System / Division of Research and Statistics
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Goethe-Universität Frankfurt am Main
1
Institute of Marketing. Industrial Market Research, Ltd.
1
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Published in...
All
Working paper / National Bureau of Economic Research, Inc.
249
Journal of consumer research : JCR ; an interdisciplinary bimonthly
154
Journal of business research : JBR
75
Journal of retailing and consumer services
73
Psychology & marketing
68
International journal of hospitality management
59
NBER working paper series
55
Journal of fashion marketing and management
53
American journal of agricultural economics
43
The journal of consumer marketing
42
Journal of consumer affairs : official publication of the American Council on Consumer Interests
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
The American economic review
39
International journal of consumer studies
37
The journal of brand management : an international journal
37
Journal of marketing theory and practice
36
Sport marketing quarterly : preferred journal of the Sport Marketing Association
35
Journal of advertising research
34
Journal of international consumer marketing
34
International journal of retail & distribution management
30
International journal of sport management and marketing : IJSMM
30
American economic journal : a journal of the American Economic Association
29
Journal of consumer behaviour : an international research review
29
The journal of product & brand management
28
Journal of sport management : the official journal of the North American Society of Sport Management
27
Journal of advertising : official publication of the American Academy of Advertising
26
Journal of food products marketing
25
Discussion paper / Centre for Economic Policy Research
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
Journal of marketing
24
Journal of the Academy of Marketing Science
24
Applied economics
23
Discussion paper series / IZA
23
Journal of travel and tourism marketing
22
Journal of business ethics : JOBE
21
European journal of marketing : EJM
20
The review of economics and statistics
20
Services marketing quarterly
19
Finance and economics discussion series
18
Journal of hospitality marketing & management
18
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Source
All
ECONIS (ZBW)
5,179
USB Cologne (EcoSocSci)
10
RePEc
7
USB Cologne (business full texts)
1
EconStor
1
Showing
1
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10
of
5,198
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date (oldest first)
1
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
2
Country image management : Brand Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
3
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
Saved in:
4
Consumer-based brand equity and consumer-based brand performance : evidence from smartphone brands in the USA
Yang, Deli
;
Sonmez, Mahmut
;
Gonzalez, Mario
;
Liu, Yi
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 717-732
Persistent link: https://www.econbiz.de/10012120877
Saved in:
5
How independence and interdependence moderate the self-congruity effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector
;
Fastoso, Fernando
;
Fukukawa, Kyoko
- In:
Journal of business research : JBR
103
(
2019
),
pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
Saved in:
6
A cross-national comparison of brand perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
7
Influence of consumers' brand expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
8
Ineffective brand extensions and the Sisyphus Effect
Zheng, Chundong
;
Ma, Ke
;
Duan, Qi
;
Wang, Han
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 165-171
Persistent link: https://www.econbiz.de/10011308500
Saved in:
9
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
10
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
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